Resources

This webinar introduces listeners to a brand new foodservice operator segmentation, Archetypes. Archetypes helps manufacturers design sales and marketing efforts that are aligned with an operator's motivations and beliefs. Archetypes add to the traditional foodservice segments, such as QSR and Healthcare. This webinar is just under 30 minutes.

Research has determined that operators tend to fall into one of 5 archetypes. This online tool allows the user to determine an operator's archetype by answering a short battery of questions.

Leadership from Buyers Edge Platform shared their company's story with IFMA manufacturer members at a seminar on March 20, 2019. This seminar was part of IFMA's Strategic Issues Series. Content from the presentation is available here.

To kick off IFMA's March 2019 Strategic Issues Series, IFMA commissioned research on the different influences and attitudes that determine how foodservice operators buy. This comprehensive report will help foodservice manufacturers understand the Who, How and Why of operator purchase behavior.

IFMA has partnered with Arrowstream to offer complimentary daily commodity reports for IFMA members. Emailed daily to your inbox, you’ll be provided annual price forecasts for 30 key restaurant commodities.

As part of IFMA’s new Food Future 2025 framework, the first dynamic, interactive Operator Landscape has been unveiled to the industry. This webinar will teach you how to navigate effortlessly through this new landscape portal.

IFMA presents a Strategic Issues Series webinar focusing on trade spend. Paul Wietecha of Blacksmith Applications discusses how to evaluate trade spend and trade strategy opportunities within your organization.

Learn how you can leverage the IFMAworld.com website. After watching the webinar, you will be able to login properly, view and register for IFMA upcoming events, discover IFMA TV and gain access to IFMA's best practices and information. Additionally you will have the ability to calculate your membership ROI by using one of IFMA's online tools. To watch the Webinar, please press the red button below.

At IFMA's 2018 Marketing & Sales Leaders Forum PepsiCo discussed their brand platform Hello Goodness, which curates 24/7 healthier solutions to meet the needs of the always-on, on-the-go consumer. Learn how they were able to reinvent a legacy business, transform their portfolio, and prove the power of PepsiCo. Questions? Contact Sumi DeBenedittis at SumiDeBenedittis@pepsico.com for additional information.