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Webinar: Senior Living Assessing the Opportunity
Discover top line findings from research conducted by Foodservice IP with Senior Living foodservice operators. Understand the opportunities and challenges of selling and marketing in this growing segment of the industry.
The New Go-to-Market Webinar
Watch the latest release from IFMA's Food Future 2025 platform focusing on what influences a foodservice operator's purchasing decisions and offers recommendations on how a foodservice manufacturer should Go-to-Market.
Webinar: OMNIA Partners Introduction
Harness the group purchasing power of OMNIA Partners to reduce your day-to-day indirect and direct costs. To learn more, watch this short webinar and then contact Jennifer Tarulis (jennifer@ifmaworld.com) to get started.
Webinar: Introduction to 5 Operator Archetypes
This webinar introduces listeners to a brand new foodservice operator segmentation, Archetypes. Archetypes helps manufacturers design sales and marketing efforts that are aligned with an operator's motivations and beliefs. Archetypes add to the traditional foodservice segments, such as QSR and Healthcare. This webinar is just under 30 minutes.
Food Future 2025: Operator Archetype Typing Tool
Research has determined that operators tend to fall into one of 5 archetypes. This online tool allows the user to determine an operator's archetype by answering a short battery of questions.
Overview of the Buyers Edge Platform
Leadership from Buyers Edge Platform shared their company's story with IFMA manufacturer members at a seminar on March 20, 2019. This seminar was part of IFMA's Strategic Issues Series. Content from the presentation is available here.
Influences on Segment Buying Behavior
To kick off IFMA's March 2019 Strategic Issues Series, IFMA commissioned research on the different influences and attitudes that determine how foodservice operators buy. This comprehensive report will help foodservice manufacturers understand the Who, How and Why of operator purchase behavior.
1 Year Free Subscription to ArrowStream’s Maloni Report
IFMA has partnered with Arrowstream to offer complimentary daily commodity reports for IFMA members. Emailed daily to your inbox, you’ll be provided annual price forecasts for 30 key restaurant commodities.
The Modern Operator
As the operator landscape evolves, so does the way in which manufacturers need to go-to-market. To account for these changing needs, IFMA is developing a model to identify leading and emerging distribution channels to help manufacturers make more informed, strategic decisions.