Research & Insights

05.19.20 - Listen to IFMA's May 18 live conversation on COVID-19 with Spencer Taylor, Nashville Metro Public Schools, and Daniel Ellnor, Jefferson County (KY) Public Schools to learn how K-12 operators are managing through this unprecedented crisis.

05.15.20 - Now is the time to look forward and challenge how you go-to-market. IFMA’s latest whitepaper written by Kinetic12 Consulting, examines how manufacturers should approach, sell, support and partner with their top regional and national chain customers in our emerging post-crisis marketplace. The whitepaper provides a framework for a new Collaborative Selling Model that can lead to stronger relationships with custome...

05.13.20 - Hear from a panel of innovation experts at Stage-Gate International discuss how IFMA members can use innovation to respond and adapt to new business realities. The ability to pivot your Product/Service Offering quickly and confidently is attributed to a diverse pipeline of innovative ideas and opportunities along with a solid decision framework to optimize its value creation.

05.06.20 - This webinar explores what’s working for operators and what will become part of the new normal post COVID-19. Tim Hand and Bruce Reinstein, partners at Kinetic12 Consulting, discuss their recent article on 'What’s Working and What will Become Part of the New Normal.'

05.01.20 - IFMA and Datassential discuss where the industry was right before this generation-defining crisis and how it can take its first steps toward the "new normal" that awaits, using the data from the 2020 Firefly 500+ report.

05.01.20 - Watch Charlie McConnell, from IFMA, and Jack Li, from Datassential, discuss the impact the latest COVID-19 news and data has on IFMA Manufacturer members and their go-to-market strategies. In this first episode, Jack and Charlie talk about how manufacturers can use the brand new 'Coronavirus Foodservive Impact Model' forecasting tool, what consumers will expect when they start dining on-premises again, and they...

04.27.20 - Mark Freeman, Ford Motor Company, and Kristine Mosely, Coca Cola Company, provide a firsthand view of what is happening inside their operations. Watch IFMA's live conversation on COVID-19 and hear how the Business and Industry stement is managing through the pandemic.

04.24.20 - Jeff Chandler, from Hopdoddy, and Tom Hannon, from Skyline Chili, provide a firsthand view of what is happening inside their operations. Watch IFMA's live conversation on COVID-19 and hear how Small-Midsized Chains are managing through the pandemic.

04.23.20 - Watch IFMA's live conversation on COVID-19 and learn how College and University foodservice operators are managing through this unprecedented crisis. Ken Toong, from UMass - Amherst, and Kirk Rodriguez, from Texas Tech University, provide a firsthand view of what is happening inside their operations.