Research & Insights

04.27.21 - Watch this live conversation with Ted Faulker from Virginia Tech, Chris Abayasinghe from Notre Dame, and Rafi Taherian from Yale University to understand the important topics facing foodservice providers in the C&U segment, such as feeding students remotely, sustainability, and new product needs.

04.26.21 - Watch this live conversation with Dan Ellnor from Jefferson County (KY) Schools, Dan Gorman from Montague / Whitehall Public Schools (MI), and Doug Davis from Burlington School Food Project (VT).

04.21.21 – Access all session recordings, presentations, resources, and exclusive content directly on the IFMA COEX event platform. Please note all registered conference attendees must sign-in to access resources. Access now >>

03.23.21 - How does a foodservice manufacturer, whose selling approach focused on putting food in a potential customer’s mouth, adapt to take advantage of new tools and technology? IFMA's latest whitepaper, developed in collaboration with Kinetic12, focuses on how manufacturers should build a deeper understanding of operator needs and how to leverage new tools created by IFMA that enable members to target, sell, and manage...

03.24.21 - IFMA and Kinetic 12 Consulting introduce the brand new IFMA Virtual Operator Engagement Toolkit. This new tool, developed by the IFMA Go-To-Market Planning Program Committee, offers foodservice manufacturers best practices on selling in a virtual setting and offers a list of providers to facilitate your selling transition.

03.18.21 - Led by RESCO, this webinar explores new ideas for approaching operator outreach in foodservice. Learn new tactics and kickstart brainstorming for your next marketing and sales activity. Leverage digital and non-digital tools to stand out and expand your sales and marketing reach.

02.26.21 - COVID-19 has deeply impacted the foodservice industry, and understanding recovery is critical as you develop your long-term plans. In this webinar, IFMA shares its revised 2020 industry growth rates and present segment projections for 2021 and 2022. Learn about the key drivers shaping each segment based on input from IFMA’s Operator Councils.

02.19.21 - Led by Integrated Access Corporation, this webinar gives attendees strategies they can use to improve contract execution and overall growth in this large segment of the foodservice industry. The universe of contracted customers is huge and hard to reach. In this webinar, attendees will learn how, by incorporating a dedicated Inside Sales Team to their existing go-to-market model, they can increase their operator...

02.01.21 - 2021 promises to be a year of recovery, reset, challenges, and opportunities. To help us understand what foodservice providers will be doing differently, we have invited industry leaders from IFMA’s five Operator Advisory Councils, including K-12, College and University, Business and Industry, Healthcare, and Small-Midsized Chains to share the important issues they face and what they expect near and long-term.