In 2025, the Restaurant Foodservice Leadership Council from IFMA The Food Away from Home Association, created a custom segment guidebook for the restaurant chain segment. It includes useful frameworks and tools to better understand the segment’s needs and to more successfully tailor your selling messages and support chain operators.
To be a valued supplier to this segment, a manufacturer must understand the trends shaping the segment and the unique issues and needs operators face. During this webinar recording we introduced the Guidebook to attendees and go over some of the details. Download the new segment guide books.
Pepsico,
Basic American Foods, and
High Liner Foodservice are sponsors of this webinar recording.