Plan Smarter. Move Faster.
At IFMA The Food Away from Home Association we’re transforming how the industry learns, connects, and prepares for the future with Go2MarketEdge.
Go2MarketEdge is your gateway to the latest go-to-market technologies and forward-looking insights, designed to equip marketing, sales, and product teams with a competitive edge.
Built around the evolving needs of food-away-from-home professionals, this two-part experience connects today’s insight with tomorrow’s innovation in two completely new formats.
Explore how both tracks of Go2MarketEdge complement and build on each other.
Join us in San Francisco, where the world’s boldest AI pioneers and brand innovators reveal the tools shaping tomorrow’s food-away-from-home market. In just 2.5 days you will: 🤖 Test new tech first: Get hands-on with live demos and on-site visits to companies like Instacart. 🏆 Workshop real solutions: Tackle your biggest challenges in interactive sessions and leave with ready-to-run playbooks. 🤝 Build power connections: Swap ideas with senior peers driving growth across marketing, sales, innovation, and ops. In-Person Agenda
Bring tomorrow’s go-to-market playbook straight to every screen on your team. Our virtual track pairs live, appointment-style sessions with a rich on-demand library—including the hottest content from San Francisco’s in-person program, so your team can learn when it suits them. 📅 Flexible Schedule: We’ve stretched the program from three packed days to four lighter ones. Now you can dive into each topic, think it over, and keep a steady pace. ⚖️ Content for Everyone: Many events lean only on marketing or only on sales. We cover both. Each day targets a different group. Pick the sessions that fit your interests and watch the others later. 📼 Watch When You Want: Busy during a live session? No problem. Every talk is recorded, so you can catch up whenever it works for you. Virtual Agenda