Watch IFMA The Food Away from Home Association and digital marketing experts Lisa Aiello and Rachel Surdi, from The Martin Group, as they discussed how B2B foodservice leaders can harness data and analytics to enhance their marketing strategies. In this webinar, you’ll learn how to:
1. Identify and analyze the right audience data to improve targeting and engagement.
2. Establish key performance indicators (KPIs) and benchmarks to measure success.
3. Use AI, machine learning, and analytics tools to optimize marketing campaigns.
Don't miss this opportunity to refine your marketing strategy with actionable insights for continual business growth.
Webinar Recording: