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IFMA's latest complimentary webinar introduces attendees to a brand new Foodservice Operator Segmentation, called Archetypes. The 5 Archetypes can be used to customize marketing/sales efforts based on what inspires and motivates foodservice operators.

Adding the Archetype segmentation to your current customer profiles will enhance your company’s ability to have meaningful and effective conversations. Access to the 5 Archetypes and the Archetype typing tool is included in your IFMA membership.

For more information on the Webinar, please contact Charlie McConnell at charlie@ifmaworld.com