Webinar: Boosting Sales with Smart Prospecting Tools

Webinar: Boosting Sales with Smart Prospecting Tools
IFMA The Food Away from Home Association invites industry leaders from Kraft Heinz, Tastewise, and TELUS Consumer Goods for a discussion on how AI-powered sales enablement tools can dramatically boost individual sales rep efficiency and targeting precision.

In today's competitive foodservice landscape, sales representatives are expected to cover more territory and achieve larger targets with the same resources. The most successful reps aren't working harder—they're working smarter with tools that streamline their prospecting process and help them focus on the accounts most likely to convert.

What You'll Learn:

  • Smarter prospecting workflows: Hear real-world examples from Kraft Heinz on how their sales reps quickly identify and prioritize high-potential accounts, eliminating time wasted on low-probability prospects.
  • Streamlined targeting precision: Get an inside look at integrated platforms that help individual reps pinpoint the best opportunities in their territory, allowing them to maximize their time and improve their performance.
  • Enhanced rep productivity: Discover practical ways reps can prepare more effectively, have more focused conversations, and close deals with greater confidence and speed.

Speakers:

  • Kathryn Connelly, Lead, Strategy and Execution Manager at The Kraft Heinz Company
  • Matt Wopperer, Senior Product Manager, TELUS Consumer Goods
  • Eduardo Guenon, Lead, Partnerships and Alliances, Tastewise

This event is open to only IFMA The Food Away From Home Association Manufacturer, Supply Chain, and Operator Advocate members. Service Members and Non-members will not be able to register. 
When
7/29/2025 11:00 AM - 12:00 PM
Registration not available.
My registration status: Not registered
Registration FAQ
Who Can Register: This event is open to only IFMA The Food Away From Home Association Manufacturer, Supply Chain, and Operator Advocate members. Service Members and Non-members will see a message "Only qualified members can register for this event" after signing in. Curious about membership? Contact membership@ifmaworld.com 

Sign In: Please sign in to the website. Your username is your email address. After signing in, complete your registration by clicking the 'Proceeding to Check Out' button and submitting your order. You may register other individuals at your company if they are on your company roster using the "Register Someone Else" button.

Don't have an account? - IFMA The Food Away From Home Association Member Company: If you work for an member company but don’t have a login, contact your company administrator to be added to your organization’s member roster. 

Email Confirmations- After you register you will receive two emails. One from IFMA confirming your order and one from GoToWebinar our webinar platform. The GoToWebinar email will contain the link to access the webinar.

Questions: For assistance with the registration process, contact Christopher Hurst, Director of IT, at chris@ifmaworld.com.