About this Webinar:
IFMA's brand new Go-to-Market model simplifies your company's annual segment planning process with an easy-to-use, online tool.
This 30-minute webinar will show you how to use the Operator Landscape Portal in conjunction with the Go-to-Market tool to get the information you need to populate your segment plans.
The interactive resource provides foodservice manufacturers and suppliers with insights into factors that influence an operator’s use of distribution channels to inform their go-to-market strategies.
The Go-to-Market model is a component of IFMA’s Food Future 2025TM platform and one of three core pillars of resources that provide the foodservice industry’s first comprehensive and interactive framework into the disruptive forces impacting the total food landscape. Register now >>