The IFMA Marketing & Sales Conference provides foodservice professionals the means to uncover actionable insights and best practices to improve both strategic planning and go-to-market execution.

The program serves to deliver powerful segment-specific insights, first-hand customer perspectives, collaborative peer-to-peer discussions, and access to available tools for improved collaboration and tactical go-to-market execution. 

With more educational content than ever before, you won’t want to miss this year’s event. Our updated two-day format will allow foodservice marketing and sales professionals to uncover actionable insights to help inform and execute their plans. This year’s program will include:

  • Valuable operator perspectives
  • Collaborative roundtable discussions with peers & customers
  • First access to new IFMA tools
  • Segment-specific market insights to help build your go-to-market strategy, including:
    • C&U | B&I |K-12 | Healthcare |National Chains | Small/Midsized Chains | Independents

Who Attends:

  • Foodservice Business Unit Management
  • Sales Professionals: Sr. Management, Regional and Broker Management, Distributor Sales, Chain Account Sales, Foodservice Management Sales, Segment Sales
  • Marketing Professionals: Sr. Management, Product Management, Segment/Customer, Insights Manager, Category Management
  • Industry Resources: Marketing & Communications Agencies, Brokers, Consultants, Research Companies, Operators, Distributors, Technology Companies, Recruiting Companies

What Attendees Are Saying:

“Conference content and quality of speakers, attendees, and attention to detail is outstanding. The little things count and the IFMA planning team and board always ensure that guests are delighted.

-Laura Lozano, Briggo