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How Foodservice Manufacturers Evaluate Trade Spend 

Webinar Description: Join IFMA for our Executive Trade Promotion Health Check Webinar on November 13th. Learn how to evaluate your trade spend and trade strategy opportunities within your organization.

When: November 13, 2018 @ 1:00 PM CST

Guest Speaker: Paul Wietecha – Founder, President and CEO – Blacksmith Applications


Attendees will take away the following:

  1. A clear understanding of the critical role analytics play in the effectiveness of trade spend applications and processes.
  2. An up-to-date account of functionality required to run a modern trade organization with best-in-class software.
  3. Tips for how to manage changes in your trade organization to encourage a revenue growth mindset.


Who Attends:

  • IFMA Manufacturer Members seeking the ability to evaluate their own trade spend and trade strategies.


About the 2018 IFMA Strategic Issues Series

The Strategic Issues Series is a complimentary IFMA Manufacturer Members-only forum that focuses on issues that are top of mind for foodservice manufacturers. There is no additional cost to attend, as this event is included in the Member’s annual dues. From GPOs to The Distributor of the Future, the series brings to light critical challenges and how manufacturers can take advantage of them to create growth opportunities.

The series provides an abundant opportunity to network, make new contacts, and most importantly, discuss important issues to the manufacturer community.

For more information on the Strategic Issues Series, please contact contact Mike Schwartz at mike@ifmaworld.com