Go2MarketEdge 2025 Virtual Agenda

Program Kick-Off

The virtual program begins with a brief look at the in-person event that took place in San Fran the week before; hear some of the key takeaways and through-lines that will be further explored, virtually. 

Spending Shifts: What Customers Value in Uncertain Times

Speaker: David Portalatin, SVP, Food Industry Advisory, Circana

When budgets tighten, priorities shift. This session dives into the latest insights on consumer and operator spending habits, helping suppliers and partners better align their value propositions to meet evolving demands. 

Additional Content

Check out the Resource Library for more insightful content, including segment-specific operator conversations, guides for how to business with different categories, and keynotes from the in-person program in San Francisco. 

Selling Through Shifts: Managing Sales in a Volatile World

From inflation and supply disruptions to evolving consumer habits, today’s foodservice environment is anything but predictable. Join a panel—featuring operators and manufacturers—as they share how they’re adapting sales strategies, staying agile, and creating value amid volatility. 

Perspectives from the Middle: A GPO Viewpoint

Speakers: Jon Garrett, Group Vice President, Food & Nutrition, OMNIA Partners; and more

Group Purchasing Organizations play a unique role in connecting manufacturers and operators. Hear directly from GPO leaders about their priorities, challenges, and what they look for in effective supplier collaboration. 

Concept to Plate: Launching & Testing New Products

Speakers: Megan Tallman, VP of Coca-Cola Freestyle and Foodservice Innovation, The Coca-Cola Company; and more

Go behind the scenes of a successful new product launch in this real-world case study featuring both a manufacturer and operator. Learn how to collaborate on product development, define success metrics, test effectively, and pivot fast for maximum impact. 

Event Marketing: Strategies to Drive Engagement and ROI

Whether you're planning a trade show, customer summit, or experiential activation, this session shares proven strategies to maximize visibility, create memorable experiences, and measure success in event marketing. 

Segment Forecasts for 2025 and 2026

Speakers: Charlie McConnell, VP, Industry Insights, Education, & Research, IFMA The Food Away from Home Association

With uncertainty, tariffs, and low consumer sentiment being the hot topics of 2025, knowing how all of it impacts segment performance is critical for go to market planning. During this session, we will share an update on 2025 segment performance and provide our initial projections for 2026. 

Additional Content

Check out the Resource Library for more insightful content, including segment-specific operator conversations, guides for how to business with different categories, and keynotes from the in-person program in San Francisco.