On-Demand Content

General

    

Claims, Contracts & Clarity: Building Stronger Commercial Strategies Through Better Data

Drew Shields, Director Solutions Foodservice, iTradeNetwork; Dean Rallo, Sr. Account Executive Foodservice, iTradeNetwork; moderated by Keith Woodward, VP Head of Marketing, iTradeNetwork

Get a sneak peek at who’s winning the restaurant game today. The 2025 Datassential 500 reveals how the biggest restaurant chains in America navigated inflation, the value war, and rapidly evolving consumer tastes, and how some brands rose above the rest with some fresh, innovative strategies.

See which brands are leading the industry — and how they’re doing it. From inflation and shifting consumer tastes to the latest menu innovations and value strategies, discover what’s setting winners apart in today’s competitive market.

 

Inside the Datassential 500 Top Chains Report

Speaker: Huy Do, Trendologist and Research & Insights Manager, Datassential

Get a sneak peek at who’s winning the restaurant game today. The 2025 Datassential 500 reveals how the biggest restaurant chains in America navigated inflation, the value war, and rapidly evolving consumer tastes, and how some brands rose above the rest with some fresh, innovative strategies.

 

B2B Social Media Best Practices

Micheala Sharp, Content Manager, IFMA The Food Away from Home Association

Posting on social media is easy—but making people stop, click, and take action? That’s the real challenge.

During this session, Micheala will share some of her best kept social media secrets that have taken the association's LinkedIn followers to over 10,000, including:

  • Tips for making your posts unmissable
  • How to spark action—not just impressions
  • What makes Gen Z stop scrolling and engage
  • Real examples from the association's own social growth

Don’t miss this chance to level up your social media strategy with real world advice on what works.

 

In-Person Session Recordings (Coming Soon)

Marketing in the Age of AI 

Speaker:  Jon Miller , Co-Founder, Marketo, entrepreneur, industry thought leader   
 
The B2B marketing playbook is no longer working. Generating pipeline is harder than ever. Understand why things have changed and how technology is playing a key role in the future of marketing—but will not fully replace creative thinkers. If tech can take care of the 'ING,' that frees up people to focus on the 'MARKET.'    

Fireside: Why Marketing-Led Growth Wins 

Speakers:  Laura Jones , Chief Marketing Officer, Instacart 
 
In a world of exploding tech stacks and shrinking attention spans, the brands that win aren’t just data-driven—they’re story-led, customer-obsessed, and powered by marketing from the inside out. 
 
This fireside chat brings together bold marketing leaders from inside and outside foodservice to explore how AI is transforming marketing into a true growth engine. You’ll hear how companies are using AI to focus on strategy, storytelling, and segmentation—freeing up teams to lead, not just support.  

Agentic AI Towards a Data Agnostic World 

Speaker:  Alon Chen , CEO and Co-Founder, Tastewise 
 
As AI tools become increasingly autonomous—capable of initiating tasks, generating insights, and making real-time decisions—we’re entering a world where the quality and source of data matter less than the ability to act on it intelligently. In this provocative closing session, we’ll explore the rise of Agentic AI—systems that don't just analyze, but act on behalf of marketers. What happens when AI tools can recommend a SKU mix, launch a targeted campaign, or identify whitespace across segments without being confined by internal datasets? How do marketers lead in a world where AI pulls from diverse, external, and even unstructured data to drive action? 
 
Join us for a conversation at the bleeding edge of marketing innovation, where we explore: The shift from reactive to proactive AI in go-to-market strategy The future of decision-making when AI acts as both analyst and operator The risks and opportunities of decoupling from “clean” internal data How to architect teams and systems for this next leap in intelligence This is not just about what AI can do—it's about what you will need to do to lead confidently in a data-agnostic future.

Courageous Marketing 

Speaker: Udi Ledergor , Chief Evangelist, Gong 
 
Creativity and risk-taking aren’t just nice to have—they’re essential for survival. Udi Ledergor, a five-time marketing leader, reveals how courage and creativity can build iconic brands, connect with audiences, and drive measurable results. With expertise in B2B marketing, Udi will share how to leverage technology and punch above your weight.  

Udi’s new book, Courageous Marketing, uncovers why so much marketing today feels generic and forgettable—and shows you how to make it bold, engaging, and impossible to ignore.  

Operator Based Marketing the ABM of Foodservice with Cut+Dry

Speaker:  Mani Kulasooriya, Co-Founder & CEO, Cut+Dry; Hans Schatz, EVP, Cut+Dry 
 
In the ever-evolving foodservice landscape, traditional broad-based marketing no longer delivers the precision or impact required to break through with today's busy operators. Enter Operator-Based Marketing—the foodservice industry's answer to Account-Based Marketing (ABM). This session explores how forward-thinking manufacturers are adopting hyper-targeted, operator-centric marketing strategies to build stronger relationships, accelerate the sales cycle, and drive deeper engagement across key segments.  

Innovation vs. Revenue in Foodservice

Speaker:  Fleur Veldhoven, VP of Marketing - Culinary, Nestlé Professional Solutions; Melissa Muldowney, Global Marketing Director, Savoury Taste, Kerry; moderated by Mike Schwartz, SVP, Chief Engagement & Innovation Officer, IFMA The Food Away from Home Association

 
In the ever-evolving foodservice landscape, traditional broad-based marketing no longer delivers the precision or impact required to break through with today's busy operators. Enter Operator-Based Marketing—the foodservice industry's answer to Account-Based Marketing (ABM). This session explores how forward-thinking manufacturers are adopting hyper-targeted, operator-centric marketing strategies to build stronger relationships, accelerate the sales cycle, and drive deeper engagement across key segments.  

Operator Intelligence: How AI is Reshaping the Front Lines

Speaker:  Dan Henroid, Director, Nutrition & Food Services, UCSF Health

 
From personalized menus to predictive labor planning, foodservice operators are rapidly adopting AI to optimize operations, enhance customer experiences, and make smarter, faster decisions. In this session, you’ll hear how leading operators are using AI to tackle real-world challenges—from streamlining back-of-house tasks to driving traffic with precision marketing. Gain a window into what’s working, what’s coming next, and how manufacturers can better align with the evolving needs of AI-powered operators. 

 


Guidebook Webinars 

Guide to Doing Business with College and University


The College & University foodservice segment, worth $9.7 billion annually, offers growth opportunities for suppliers of all categories. With dining halls, convenience stores, coffee shops, and catering all on campus, the pantry of a C&U dining operation is large and diverse.

To help suppliers grow their business in this important segment, the College & University FLC from IFMA The Food Away from Home Association, created a Guidebook for Doing Business with C&U Foodservice. This session will introduce attendees to the Guidebook and go over some important information it contains.

Guidebook    

Guide to Doing Business with K-12  


In foodservice, no other segment is as specialized as K - 12 in how they buy and the regulations with which they must comply.  It can be challenging for suppliers to penetrate this $38-billion segment. 
 
In this session, learn how to use the brand-new Segment Guidebook, from the K-12 FLC of IFMA The Food Away from Home Association. It is designed to bring a beginning sales rep or sales leader through a full understanding of the segment, how it is structured, what’s most important to operators, and how best to navigate the unique bid process. 

Guidebook   

Guide to Doing Business with Healthcare  


The Healthcare foodservice segment, worth $15.8 billion annually, offers growth opportunities for suppliers of all categories. With cafe menus, patient feeding, senior living resident dining, and catering all under one umbrella, the pantry of a Healthcare dining operation is large and diverse. 
 
To help suppliers grow their business in this important segment, the Healthcare FLC from IFMA The Food Away from Home Association, created a Guidebook for Doing Business with Healthcare Foodservice. This session will introduce attendees to the Guidebook and go over some important information contained in the Guidebook.  

Guidebook   

Guide to Doing Business with Restaurant Chains 


In 2025, the Restaurant Foodservice Leadership Council from IFMA The Food Away from Home Association, created a custom segment guidebook for the restaurant chain segment. It includes useful frameworks and tools to better understand the segment’s needs and to more successfully tailor your selling messages and support chain operators.  

To be a valued supplier to this segment, a manufacturer must understand the trends shaping the segment and the unique issues and needs operators face. This session will introduce the Guidebook to attendees and go over some of the details. 

Guidebook   

Guide to Doing Business with B&I Foodservice 


The Business & Industry foodservice segment, worth $6 billion annually, offers growth opportunities for suppliers of all categories. With menus that change daily, the pantry of a B&I dining operation is large and diverse. 

To help suppliers grow their business in this important segment, the Business & Industry FLC from IFMA The Food Away from Home Association, created a Guidebook for Doing Business with B&I Foodservice. This session will introduce attendees to the Guidebook and go over some important information contained in the Guidebook. 

Guidebook   

Segment Conversations (Coming Soon)

Hot Topics from Business & Industry Foodservice 

Speakers: Nate Carney, Exact Sciences; Kristine Cotton, JLL
Hear from a panel of B&I operator leaders as they discuss segment-specific challenges and how partners can help provide timely solutions.


Submit a Question!   

 

Hot Topics from College & University Foodservice 

Speakers: Jill Horst, UC Santa Barbara; Kris Klinger, Boston University 
Hear from a panel of C&U operator leaders as they discuss segment-specific challenges and how partners can help provide timely solutions.  

Submit a Question!  

 

Hot Topics from K-12 Foodservice  

Speakers: Jennifer Boesch, Houston ISD; and Eric Span, Sweetwater Schools
Hear from a panel of K-12 operator leaders as they discuss segment-specific challenges and how partners can help provide timely solutions.   

Submit a Question!  

 

Hot Topics from Healthcare Foodservice 

Speakers: Amanda Goldman, CommonSpirit Health; and Robin Aufdenkampe, Intermountain Health
Hear from a panel of Healthcare operator leaders as they discuss segment-specific challenges and how partners can help provide timely solutions.  

Submit a Question!