Each month IFMA highlights the newest companies that make up our diverse membership community. This month we are featuring Merisant. You can read on to learn more about their organization.
Merisant was formed on March 20, 2000 to manufacture and market the world’s most popular tabletop sweeteners, Equal® and Canderel®, and over a dozen other products. With over 300 employees positioned globally – diverse, inspired and dedicated to continuing to expand the incredible successes of these well-respected and beloved brands.
In 2006, Whole Earth Sweetener Company LLC was born as a wholly owned subsidiary of Merisant Company. In 2007, the first all-natural sweetener brand, Sweet Simplicity® was launched followed by Pure Via® Stevia Zero Calorie Sweetener (2008) and Whole Earth Sweetener Co™ Sugars (2012).
From the start they have aimed to raise the bar through continued global expansion, by broadening their audience through new products, and improving productivity through technological advances. The launch of Merisant meant "sweet new beginnings" for these brands already enjoyed by millions of consumers worldwide.
Merisant is headquartered in Chicago, Illinois, with offices around the world, including Buckinghamshire, United Kingdom, Martinez, Argentina, Mexico City, Mexico, Neuchâtel, Switzerland, North Ryde, Australia, Paris, France and Teplice, Czech Republic.