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The International Foodservice Manufacturers Association (IFMA) announces its Education Foundation’s new industry initiative, PEOPLE FUTURE 2025. Focused on attracting the best and brightest talent into the Foodservice Industry.

Working in the foodservice industry or for manufacturers/suppliers is not perceived favorably by students as they consider and pursue opportunities while in school and upon graduation. Many students simply have no interest in this industry.

In research commissioned by IFMA, it was critical to understand why this perception exists, what student’s desire in careers, and the steps that must be taken by companies and the industry to become an industry of choice. The great news for the industry is that a career in the foodservice offers everything that today’s students, our future leaders, desire.

It is clear from the research that the foodservice industry has an awareness and perception gap that must be addressed to compete for and attract the best and brightest, next generation of leaders. IFMA has commissioned a committee– PEOPLE FUTURE 2025, to recommend and develop processes, tools, curriculum and partnerships with select college, university and trade schools where the engagement occurs early in the education process and is supported through graduation to assure the best and brightest choose the foodservice industry.

Historically the Foundation has received funding from IFMA members. Because of the expanded industry need the Foundation is seeking financial support for the effort from trading partners in the entire industry.  

To assure success, this initiative is being led by the current and past Chairmen of the IFMA Education Foundation; Hugh Roth, SVP-Chief Customer and Business Development Officer, PepsiCo Global Foodservice and John Flood, Founder and Managing Director, elevate. If your company is interested in joining this initiative or to learn more, please contact us at IFMA@IFMAworld.com.