312 - 540 - 4400


The IFMA Consumer Food Journey is again available as an online resource through a brand new IFMA Scope online portal. How consumers decide where, when, and how to get their next meal is not a linear process and is not often repeated. It is a complex journey influenced by triggers, occasions, and need states. To help our members better understand this journey, IFMA is continually surveying 2,500 consumers every three months to gain the insights and data needed to understand the nuances of at-home and away-from-home food and beverage purchasing decisions. Armed with this data, IFMA member companies can work with their strategic customers to influence the journey by changing the decision maing process.