312 - 540 - 4400
The Consumer Planning Program (CPP) works to understand consumer and operator behavior and what manufacturers can do to influence decision-making. IFMA recently published a 138-page CPP report full of consumer and foodservice operator research.
During the webinar on December 6, IFMA will share the report’s research topics and some of the key findings from each topic. Topics include:
  1. Consumer Life Stage Review
  2. Operator Archetypes Update
  3. Dinner Evolution
  4. E-Commerce
  5. Food on the Go
  6. Travel & Leisure segment
This webinar is available exclusively to IFMA members.