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In foodservice, no other segment is as specialized as the Elementary & Secondary Education foodservice segment in the way that they buy and the regulations with which they must comply. It can be challenging for suppliers to penetrate this $38-billion segment.


During this webinar, learn how to use the brand-new Segment Guidebook. It is designed to bring a beginning sales rep or sales leader through a basic understanding of the segment, how it is structured, what’s most important to operators, and how best to navigate the bid process so they become fully acquainted with the segment needs and how to address them to grow your business.


This webinar is sponsored by MGP Ingredients.