In foodservice, no other segment is as specialized as K - 12 in how they buy and the regulations with which they must comply. It can be challenging for suppliers to penetrate this $38-billion segment.
During this recording, learn how to use the brand-new Segment Guidebook, from the K-12 FLC of IFMA The Food Away from Home Association. It is designed to bring a beginning sales rep or sales leader through a full understanding of the segment, how it is structured, what’s most important to operators, and how best to navigate the unique bid process. Download the new
segment guide books.
Ocean Spray,
J.T.M. Food Group, and
Simplot were sponsors of this webinar.