CHICAGO, June 23, 2025 — Skeptical of all the breathless assertions that AI is about to revolutionize business? Then risk having your socks blown off by a test-drive of the near-term capabilities for the food-away-from-home industry. 

 

Attendees of a new sort of industry summit will have an opportunity to see how proponents are turning the awesome promise of AI into actual leaps forward for foodservice marketing and sales departments.  

 

But the audience won’t be passively watching day after day from seats in a ballroom. Go2MarketEdge has been carefully choreographed to be an immersive experience, with participants visiting AI innovators and early adapters already harnessing the power of the breakthrough tech.  

 

They’ll even have a role in developing a new AI tool specifically for the FAFH business. On the first day of the program, attendees will be invited to flag a business need they hope AI could fill for them. Less than 48 hours later, with the assistance of Tastewise, one of the conference’s founding partners, a solution will be presented.  

 

The Go2MarketEdge experience is intended to be as different from the usual industry conference as a live rock performance is from a studio recording.  

 

That’s not to say there won’t be tech savants on hand to air their take on AI and where it’s heading. The program begins at Shack 15, a club within San Francisco’s iconic Ferry building that was designed to foster collaborative brainstorming, networking and tech-product development. The club serves as the center of tech incubation across the Bay area. 

 

It’s there where the program will kick off with serial tech disruptor Jon Miller, the co-founder of Marketo and an authority on how B2B marketing is being shaped by AI.  

 

The hub for Go2MarketEdge will be the 43-acre life sciences campus of the University of California-San Francisco.  

 

The facility will host presentations and demos from a number of companies at the forefront of AI. It will also be the setting for an address from Alon Chen, former Google executive and current CEO and co-founder of Tastewise, a company that helps FAFH businesses adopt AI. He’ll speak on Agentive AI, a form of the technology that goes beyond gathering and analyzing information to provide solutions or insights. It takes the additional step of acting on the user’s behalf, such as conceptualizing and posting marketing messages without human involvement. Additionally, Udi Ledergor, a top marketing mind and former CMO of Revenue AI platform, Gong, will present a closing address, with each attendee receiving a copy of his book titled “Courageous Marketing”. 

 

The headquarters of Instacart will also serve as host to several sessions, including a keynote from Laura Jones, the Chief Marketing Officer of the company, and a presentation on account-based marketing in foodservice, led by founding partner Cut + Dry. 

 

And to cap it all of, you won’t want to miss a brand new product – leveraging AI – that will be announced to attendees, where they’ll have the ability to provide input and direction on something that will benefit them and others in the industry. More information about the in-person portion of Go2MarketEdge is available here. 

 

The new initiative also has a virtual component, a series of live video presentations intended to complement rather than duplicate what attendees of the San Francisco event experience. Sessions are presented on the Tuesdays and Thursdays of two consecutive weeks.  

 

Marketing and salespeople who lack the time or budget to travel can tune into sessions on Aug. 12, 14, 19 and 21. Each day will feature original material rather than anything presented earlier either virtually or during the San Francisco event. 

 

The participants can also access additional information on demand.  

 

More information on the virtual component of Go2MarketEdge is available here.  

 

Skeptical of all the breathless assertions that AI is about to revolutionize business? Then risk having your socks blown off by a test-drive of the near-term capabilities for the food-away-from-home industry. 

 

Attendees of a new sort of industry summit will have an opportunity to see how proponents are turning the awesome promise of AI into actual leaps forward for foodservice marketing and sales departments.  

 

But the audience won’t be passively watching day after day from seats in a ballroom. Go2MarketEdge has been carefully choreographed to be an immersive experience, with participants visiting AI innovators and early adapters already harnessing the power of the breakthrough tech.  

 

They’ll even have a role in developing a new AI tool specifically for the FAFH business. On the first day of the program, attendees will be invited to flag a business need they hope AI could fill for them. Less than 48 hours later, with the assistance of Tastewise, one of the conference’s founding partners, a solution will be presented.  

 

The Go2MarketEdge experience is intended to be as different from the usual industry conference as a live rock performance is from a studio recording.  

 

That’s not to say there won’t be tech savants on hand to air their take on AI and where it’s heading. The program begins at Shack 15, a club within San Francisco’s iconic Ferry building that was designed to foster collaborative brainstorming, networking and tech-product development. The club serves as the center of tech incubation across the Bay area. 

 

It’s there where the program will kick off with serial tech disruptor Jon Miller, the co-founder of Marketo and an authority on how B2B marketing is being shaped by AI.  

 

The hub for Go2MarketEdge will be the 43-acre life sciences campus of the University of California-San Francisco.  

 

The facility will host presentations and demos from a number of companies at the forefront of AI. It will also be the setting for an address from Alon Chen, former Google executive and current CEO and co-founder of Tastewise, a company that helps FAFH businesses adopt AI. He’ll speak on Agentive AI, a form of the technology that goes beyond gathering and analyzing information to provide solutions or insights. It takes the additional step of acting on the user’s behalf, such as conceptualizing and posting marketing messages without human involvement. Additionally, Udi Ledergor, a top marketing mind and former CMO of Revenue AI platform, Gong, will present a closing address, with each attendee receiving a copy of his book titled “Courageous Marketing”. 

 

The headquarters of Instacart will also serve as host to several sessions, including a keynote from Laura Jones, the Chief Marketing Officer of the company, and a presentation on account-based marketing in foodservice, led by founding partner Cut + Dry. 

 

And to cap it all of, you won’t want to miss a brand new product – leveraging AI – that will be announced to attendees, where they’ll have the ability to provide input and direction on something that will benefit them and others in the industry. More information about the in-person portion of Go2MarketEdge is available here. 

 

The new initiative also has a virtual component, a series of live video presentations intended to complement rather than duplicate what attendees of the San Francisco event experience. Sessions are presented on the Tuesdays and Thursdays of two consecutive weeks.  

 

Marketing and salespeople who lack the time or budget to travel can tune into sessions on Aug. 12, 14, 19 and 21. Each day will feature original material rather than anything presented earlier either virtually or during the San Francisco event. 

 

The participants can also access additional information on demand.  

 

More information on the virtual component of Go2MarketEdge is available here.