Nearly all foodservice manufacturers believe they could be selling more effectively .  IFMA, Datassential , and Kinetic 12 have collaborated to look at what is needed to sell smarter in an increasingly diverse operator landscape.   



This exciting new research reveals the state of sales today among the nation’s top foodservice manufacturers. The data collected from these IFMA members offers an inside look at how their sales teams operate, best practices, and what challenges remain. 


Highlights include a deeper look at:  

  • Brokers and National Account Teams  
  • Directed Selling  
  • Segment Competition  
  • Prospecting  
  • Customer Data Usage  
  • And more  



This report is available to IFMA members only as a free benefit of membership.  


Access the Report