CHICAGO, July 10, 2025 — Food-away-from-home giant WK Kellogg Co. has agreed to be acquired by candymaker The Ferrero Group for $3.1 billion.
The transaction will add Kellogg’s wide array of breakfast cereals to Ferrero’s product portfolio, which currently includes such indulgence brands as Nutella, Keebler, Blue Bunny, Famous Amos and Tic Tac.
Kellogg’s is known for such cereals as Frosted Flakes, Rice Krispies, Kashi, Raisin Bran and Fruit Loops. Over its 120 years in the food business, the company has played a key role in establishing cold cereals as an American a.m. staple.
Ferrero, a 75-year-old confections concern, said the deal will swell its North American operations to 22 plans and 11 offices employing a total of 14,000 employees. Kellogg’s cereal operation will remain headquartered in Battle Creek, Mich., the buyer said.
“Over recent years, Ferrero has expanded its presence in North America, bringing together our well-known brands from around the world with local jewels rooted in the U.S.,” Ferrero Executive Chairman Giovanni Ferrero said in a prepared statement. “Today's news is a key milestone in that journey, giving us confidence in the opportunities ahead."
Both parties describe the deal as definitive, but Kellogg’s shareholders have yet to approve it. They will receive $23 per share in cash for their holdings.
As Managing Editor for IFMA The Food Away from Home Association, Romeo is responsible for generating the group's news and feature content. He brings more than 40 years of experience in covering restaurants to the position.
Cover image courtesy: Closed Loop Project