The Consumer & Operator Research Group (CORG) of IFMA The Food Away from Home Association provides new, engaging, and relevant research that arms companies with the insights they need to make better business decisions. Additionally, the Group convenes regularly to discuss the research, the state of the food-away-from-home industry, and to hear from industry guest speakers. Inclusion in the Group is a member benefit for Tier III manufacturer members and for Operator Advocate members of the Association. The completed reports can be downloaded by those members below. 
Resource Cards

Distributor E-Commerce (Operator)

Understand how operators use distributors’ e-commerce portals for activities other than just placing an order.

Download the Files


Spending and Value Decisions (Consumer & Operator)

Understand consumer food & beverage spending habits & preferences along with a look at both consumer & operator value decisions.

Download the Files

 


Social Media Marketing (Operator)

Understand How operators use social media and suppliers' effectiveness in digital marketing with fooservice operators.

Download the Files

 


Deep Dive on the C&U Segment (C&U Operators)

Understand what is most important to C&U Dining Directors and the sutdents that they serve.

Download the Files


Life Stages (Consumer)

Be introduced to an 8-cohort segmentation of consumers based on their age, economic situation, and presense of kids in the household.

Download the Files


Occasions (Consumer) 

Understand the 28 occasions that drive consumers to use away-from-home dining options and how those occasions have changed over the last two years.

Download the Files


Archetypes (Operator) 

Be introduced to a 5-cohort segmentation of food away-from-home operators based on their buying habits, level of culinary skill, business acumen, and openness to change.

Download the Files


Foodservice Overview (Consumer)

A high-level summary of how consumers use the many segments of the food away-from-home and what drives them to choose one over the other.

Download the Files


Economic Challenges (Consumer & Operator) 

Understand consumer and operator responses to the economic challenges many are expected to face. Learn how they could change their buying behaviors.      

Download the Files


Claims on Packaging (Consumer & Operator) 

Understand most important claims, willingness to pay more, benefits of advertising, and desired manufacturer help.

Download the Files


Generational Differences (Consumer) 

Compere how the four main generations – Boomer, Gen X, Millennial, and Gen Z, uses food away-from-home differently. A one-page profile of each generation is included.          

Download the Files


Away-from-home vs At-Home (Consumer) 

Understand decisions, behaviors, and perceptions around dining out, compared to eating at home.           

Download the Files


Away from Home With Kids (Consumer) 

Understand decisions, behaviors, and perceptions of parents with kids under the age of 18 when they are dining out.

Download the Files


Traffic Drivers and LTOs (Operators) 

Understand decisions, behaviors, and perceptions from operators around methods used to drive traffic and the role of LTOs, specifically.

Download the Files


The Combined Report

Access all CORG research done in 2024 in one file with 242 pages of data and insights. TOC for this report is on page 5.

Download the Files