IFMA’s Go-to-Market Share Group is a benefit exclusive to IFMA’s Tier II and Tier III Manufacturer Members and aims to provide strategic insights and best practices for sales leaders. Members choose share group topics that will arm them with the insights and ideas for how best to go to market.

The program helps foodservice leaders engage in scenario planning and develop go-to-market strategies that address the key challenges sales teams face today. It works to create best-in-class approaches for manufacturer companies to get their products efficiently and effectively to customers and consumers—working with leading sales consultants Kinetic12 to find solutions that work.


Hear from Trona Balkissoon, Chief Financial Officer, Nestlé Professional on the IFMA GTM Program

Included in the Program:

  • Take part in regular virtual share group meetings with other manufacturers.
  • Converse with operators that are dealing with the evolution of foodservice distribution.
  • Hear directly from guest speakers and subject matter experts in the distribution industry.

Guest Speakers in 2023:

  • Mani Kulasooriya, Cut & Dry
  • Bowie Cheung, Pepper
  • Peter Testory, University of Wisconsin – Madison
  • Kevin Steffes, Carle Health
  • Charley Orwig, DMA
  • Dan Gilroy, Performance Foodservice
The IFMA Go-to-Market Share Group is made up of individuals from a manufacturer’s sales leadership and strategy groups. The Committee meets online once a month for an hour, but attendance is not mandatory. An annual in-person meeting has happened in the past.

If you are interested in participating in the IFMA Go-To-Market Share Group, please contact Charlie McConnell.