Doing Business with College & University Foodservice

Doing Business with College & University Foodservice
Unlock the $10 Billion College & University (C&U) Foodservice Segment. IFMA The Food Away from Home Association presents a comprehensive in-person course for foodservice manufacturers and professionals aiming to succeed in the lucrative C&U market.

Course content was developed in collaboration with the association’s College & University Foodservice Leadership Council—a group of leading C&U operators.

Course Overview

The course is divided into five modules. The modules cover essential knowledge you need to effectively enter and succeed in the C&U foodservice segment.

  1. Introduction to the C&U Segment – the size, scope, and unique dynamics of this $10 billion sector
  2. How to Do Business with the C&U Segment – the ins and outs of building successful partnerships
  3. How to Sell into the C&U Segment / How to Collaborate – winning strategies to engage decision-makers and drive sales
  4. Key Trends Impacting the C&U Segment – insights on student preferences, sustainability, and innovation
  5. Opportunities, Challenges, and Supplier Expectations – C&U operator expectations for supplier partnerships

Each module includes a learning assessment to reinforce key takeaways. College & University Dining Directors will join the course live to provide a personal perspective and answer attendees’ questions. Upon completion, participants receive a Certificate of Completion, demonstrating their expertise in the C&U foodservice segment.

Course Fee

Association Members: $595 per person
Non Members: $895 per person
*Fee includes all meeting materials and programmed meal functions.

Cancellation/Transfer Policy 
If you are no longer able to attend, you may transfer your registration to another individual within your company for this event, but a refund will not be made.

If your organization is a member of the association but you are seeing the non-member rate, please contact your organization administrator to set up your complimentary member account before completing your registration.
When
3/19/2026 9:00 AM - 3:00 PM
Where
IFMA The Food Away From Home Association 180 N Steston Ave Chicago, IL 60601 UNITED STATES
Sign in or create an account to register Registration ends 3/18/2026 11:00 PM (Central Daylight Time)
My registration status: Not registered

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Registration FAQ
Who Can Register: This event is open to IFMA The Food Away From Home Association members and non-members.
 
Sign In: Please sign in to the website. Your username is your email address. After signing in, complete your registration by clicking the 'Proceeding to Check Out' button and submitting your order. You may register other individuals at your company if they are on your company roster using the "Register Someone Else" button.

Don't have an account? - IFMA The Food Away From Home Association Member Company: If you work for an member company but don’t have a login, contact your company administrator to be added to your organization’s member roster. 
 
Questions: For assistance with the registration process, contact Christopher Hurst, Director of IT, at chris@ifmaworld.com.