UCSF Mission Bay Breakfast and Check-In
Location: UCSF Mission Bay
Check-In and pick up your badge, staff members will be on hand to assist you with any questions.
| 8/6/2025 7:30:00 AM |
How to Leverage AI to Be Productive and Efficient
Location: UCSF Mission Bay
AI isn’t just a buzzword—it’s a powerful tool that’s transforming the way we work. In this practical, eye-opening session, discover how to harness artificial intelligence to boost your productivity, streamline repetitive tasks, and make smarter, faster decisions.
| 8/6/2025 8:00:00 AM |
Event to Ecosystem: Building the AI Marketing Supply Chain
Speaker: Morgan Miles, Director of Sales, Enterprise, Kaltura
Location: UCSF Mission Bay
Today’s marketing isn’t about one campaign or one event — it’s about creating systems that scale with AI. In this session, we’ll explore how AI-powered video turns every digital experience into a reusable, measurable, and continuously evolving asset, building a marketing supply chain that keeps delivering long after the campaign ends.
- Why marketing must shift from one-off campaigns to intelligent, orchestrated experiences
- How AI automates personalization, activation, and first-party data across the content lifecycle
- A live demo of Kaltura’s AI marketing flywheel — from engagement to repurposing to insight
| 8/6/2025 8:35:00 AM |
Innovation vs. Revenue in Foodservice
Speakers: Fleur Veldhoven, VP of Marketing - Culinary, Nestlé Professional Solutions; Melissa Muldowney, Global Marketing Director, Savoury Taste, Kerry; moderated by Mike Schwartz, SVP, Chief Engagement & Innovation Officer, IFMA The Food Away from Home Association
Location: UCSF Mission Bay
For foodservice manufacturers, the push for bold innovation is matched only by the pressure to deliver results. So how can marketers create breakthrough ideas that operators will actually buy—and how can AI help make it happen?
This session explores how top manufacturers use AI to predict demand, identify whitespace, and craft messaging that sells. You’ll learn how to align marketing with culinary, sales, and supply chain to ensure new product ideas don’t just launch—they land.
| 8/6/2025 9:00:00 AM |
Attendees will take shuttles to the next location — Instacart's HQ.
| 8/6/2025 9:30:00 AM |
Cart to Contract: How B2C Ad Innovation is Reshaping B2B
Speaker: Ali Miller, Vice President of Product, Ads, Instacart
Location: Instacart HQ
What happens when the precision, personalization, and speed of B2C advertising enter the B2B space? In this session, Ali Miller, Instacart’s VP of Ads, shares how advancements in retail media, shopper insights, and AI are redefining how brands drive results. Discover how the tactics used to influence everyday consumers are being reimagined to target operators, distributors, and decision-makers—unlocking new growth channels for manufacturers.
| 8/6/2025 10:30:00 AM |
Instacart HQ Fireside: Why Marketing-Led Growth Wins
Speakers: Laura Jones, Chief Marketing Officer, Instacart; moderated by Phil Kafarakis, President & CEO, IFMA The Food Away from Home Assocation
Location: Instacart HQ
In a world of exploding tech stacks and shrinking attention spans, the brands that win aren’t just data-driven—they’re story-led, customer-obsessed, and powered by marketing from the inside out.
This fireside chat brings together bold marketing leaders from inside and outside foodservice to explore how AI is transforming marketing into a true growth engine. You’ll hear how companies are using AI to focus on strategy, storytelling, and segmentation—freeing up teams to lead, not just support.
| 8/6/2025 10:50:00 AM |
AI Forecasting: Transforming Go-to-Market in Food & Beverage
Speakers: Megan Lynberg, Senior Vice President, Sales, Datassential
Location: Instacart HQ
Discover how AI-powered demand forecasting is revolutionizing sales and marketing in foodservice. Learn how integrating diverse data sources enables brands to predict trends and align sales strategies with real-time market signals. See how you can anticipate shifts before they happen and leave with actionable frameworks to modernize your go-to-market planning.
| 8/6/2025 11:25:00 AM |
Lunch and Caper Cart Demo
Location: Instacart HQ
We’re bringing the future of grocery shopping to the office! Stop by for a hands-on demo of Instacart’s Caper Cart — our AI-powered smart cart that lets you scan, bag, and pay as you shop. Experience the tech that’s transforming the in-store experience and see innovation in action at Instacart HQ.
| 8/6/2025 12:00:00 PM |
Operator Based Marketing the ABM of Foodservice
Speakers: Mani Kulasooriya, Co-Founder & CEO, Cut+Dry; Hans Schatz, EVP, Cut+Dry
Location: Instacart HQ
In the ever-evolving foodservice landscape, traditional broad-based marketing no longer delivers the precision or impact required to break through with today's busy operators. Enter Operator-Based Marketing—the foodservice industry's answer to Account-Based Marketing (ABM). This session explores how forward-thinking manufacturers are adopting hyper-targeted, operator-centric marketing strategies to build stronger relationships, accelerate the sales cycle, and drive deeper engagement across key segments.
| 8/6/2025 1:00:00 PM |
Beyond the Tech Stack: Building a Culture of GTM Innovation
Speakers: Mitin Rathod, Global Customer Success Director, Sensient Flavors & Extracts; moderated by Jacques Botbol, CRO, Tastewise
Location: Instacart HQ
Adopting AI is more than buying tools—it’s about shifting mindset, talent, and process. Hear from GTM leaders who are embedding experimentation and AI-thinking into their team culture.
| 8/6/2025 1:45:00 PM |
Location: Instacart HQ
Step into The Edge Lab—your front-row seat to the future of go-to-market technology. This hands-on showcase features cutting-edge tools, platforms, and AI-powered solutions built to accelerate innovation, streamline execution, and transform how foodservice manufacturers engage with their customers. Explore, interact, and get inspired by what’s next.
| 8/6/2025 2:30:00 PM |
Applied AI @ McDonald’s Global HQ
Speaker: Nickhil Tekwani, Manager, Gen AI/ML Engineering, McDonald's
Location: Instacart HQ
| 8/6/2025 3:00:00 PM |
AI Dream Challenge: Presentation Showcase
Speaker: Michael Bortinger, Director of Marketing and Partnerships, Tastewise
Location: Instacart HQ
24 hours ago, we asked attendees to send us a real presentation brief—something they need to deliver to a client, internal stakeholder, or partner. Now, we’re revealing what happened next.
In this session, we’ll walk through a complete, insight-driven presentation built from one of those submissions—transformed in a single day using generative AI. You’ll see how we approached the challenge, what data we prioritized, and how to turn a business need into a compelling, ready-to-share deck in record time -- without sacrificing speed or strategy.
| 8/6/2025 3:40:00 PM |
Attendees will take shuttles to the reception location.
| 8/6/2025 4:30:00 PM |
Rooftop Reception - Cavaña
Location: South Lounge and Terrace at LUMA Hotel - 17th Floor
Cap off an exciting day of inspiration and innovation with a rooftop happy hour reception.
| 8/6/2025 5:00:00 PM |