Webinar: Aligning Sales, Marketing and Customer Investment

Webinar: Aligning Sales, Marketing and Customer Investment
The foodservice industry is shifting fast, and manufacturers are feeling the pressure.

IFMA Scope is projecting nearly flat industry growth in 2026 (+1%) and profitable street business is shrinking: Kinetic12’s SalesLAB™ Benchmarking Survey shows that 83% of manufacturers now see 60% or more of their sales tied to operator contracts. Compounding the challenge, nearly half of the surveyed manufacturers reported experiencing increases in fees and fines, adding yet another layer of financial strain.

IFMA The Food Away from Home Association invites long time member Kinetic12 for a breakdown of the new go-to-market model that high-performing manufacturers are adopting. They will share data-backed insights on customer targeting, sales and marketing integration, value-based investment, analytics-driven decision-making and the technologies redefining efficiency. If you’re looking to strengthen alignment, sharpen investment choices and position your organization for profitable growth - even in a flat market - this is a session you won’t want to miss.
When
12/16/2025 11:00 AM - 12:00 PM
Where
GoToWebinar
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Who Can Register: This event is open to only IFMA The Food Away From Home Association members. Non-members will not be able to register. Curious about membership? Contact membership@ifmaworld.com 

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Questions: For assistance with the registration process, contact Christopher Hurst, Director of IT, at chris@ifmaworld.com.