Marketing in the Age of AI

Marketing in the Age of AI
What if we told you that 60% of your website traffic would disappear tomorrow? Organic search—website visits from Google, Bing, and other search engines—is the largest source of traffic to foodservice websites. With the rise of ChatGPT, Gemini, and other AI tools, organic search is on the decline.

Rather than having to visit our websites to learn about our products, searchers are getting summaries from AI. This is creating a massive change in how foodservice brands can generate and nurture sales leads. To help your company navigate this new reality, IFMA The Food Away from Home Association invites service provider member Supper Co to examine the shift in the market and give you some battle-tested successes to outsmart the robots and keep getting traffic and leads from your website.

 
When
11/12/2025 11:00 AM - 12:00 PM
Where
GoToWebinar
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Who Can Register: This event is open to only IFMA The Food Away From Home Association members. Non-members will not be able to register. Curious about membership? Contact membership@ifmaworld.com 

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Questions: For assistance with the registration process, contact Christopher Hurst, Director of IT, at chris@ifmaworld.com.