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Creativity: The Most Controllable Way to Drive Sales

Creativity: The Most Controllable Way to Drive Sales
IFMA The Food Away from Home Association invites you to a can’t-miss webinar done in partnership with Bader-Rutter: Creative Will Get You There — a deeper dive into the power of branding and the importance of investing in it.

Welcome David Moreno, a leading voice in B2B marketing, from Bader Rutter. In this 30-minute presentation, he’ll talk about how evocative creative can build a distinct brand and could be your best business driver.

The session will start by examining how overcrowded and often yawnworthy the food & beverage industry’s marketing space is. Then David will challenge conventional thinking, share real-world examples, and leave you with practical tips to build compelling creative.

What He’ll Dive In To: 

  • Why “Boring” Hurts Brands: Explore the data that proves not giving creative the attention it deserves leads to sales stagnation and — worse — no brand recall.
  • Work That Connects: Examine real-world examples of campaigns that captured interest by cutting through the chaos and reaching the right people.
  • 5 Tips in Designing for Effectiveness: Learn hints that will give you authentic ways to reach customers and keep their attention, because people tune out if you only talk product.

Speaker: 

David Moreno, EVP, Integrated Strategy & Effectiveness, at Bader Rutter, voted #1 U.S. B2B Marcom Agency

This event is open to members and non-members of the association. 
When
10/21/2025 11:00 AM - 12:00 PM
Where
Virtual - GoToWebinar
Sign in or create an account to register Registration ends 10/21/2025 10:59 AM (Central Daylight Time)
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Who Can Register? This event is open to all IFMA members and non-members. 

Sign In- Please sign in to the website. Your username is your email address. After signing in, complete your registration by proceeding to checking out and submitting your order. You may register other individuals at your company if they are on your company roster using the "Register Someone Else" button.

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Email Confirmations- After you register you will receive two emails. One from IFMA confirming your order and one from GoToWebinar our webinar platform. The GoToWebinar email will contain the link to access the webinar.

Questions? For assistance with the registration process, contact Christopher Hurst, Director of IT, at chris@ifmaworld.com.