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C&U Advantage: How to Win in the $10B Campus Dining Market

C&U Advantage: How to Win in the $10B Campus Dining Market
IFMA The Food Away from Home Association presents a hands-on, immersive course designed for foodservice professionals who want to understand and win in the C&U segment. This exclusive in-person training gives you the insights and tools to grow in one of the industry’s most dynamic markets.



Why Attend?

  • Crack the Code of the C&U Market – Understand the size, scope, and unique dynamics that set this segment apart.
  • Learn Directly from Operators – Hear firsthand from College & University Dining Directors about what they need from suppliers—and how to become a valued partner.
  • Gain Competitive Strategies – Walk away with actionable tools for selling, collaborating, and building lasting relationships in the segment.
  • Stay Ahead of Trends – Discover the latest insights on student preferences, sustainability, and food innovation driving campus dining.
  • Earn Recognition – Complete the course and receive a Certificate of Completion showcasing your expertise.

Who Should Attend?

  • Sales, marketing, and culinary professionals from foodservice manufacturing companies
  • Anyone responsible for selling, supporting, or growing business in the C&U segment
  • Leaders looking for fresh strategies to stand out with college and university operators

Walk Away With:

  • A clear roadmap for entering and growing in the C&U segment
  • Operator insights you won’t find anywhere else
  • A Certificate of Completion validating your expertise
  • New relationships and connections with peers

Developed in collaboration with leading C&U operators from our College & University Foodservice Leadership Council and academics from Drexel University’s Food Lab, this course goes far beyond theory. You’ll gain real-world insights and strategies to immediately strengthen your go-to-market approach.

 Join us in person for this powerful learning experience and position yourself for success in one of foodservice’s most dynamic segments. 

Seats are limited—reserve your spot today!

Course Fee

Association Members: $595 per person
Non Members: $895 per person
*Fee includes all meeting materials and programmed meal functions.

If your organization is a member of the association but you are seeing the non-member rate, please contact your organization administrator to set up your complimentary member account before completing your registration.
When
10/16/2025 10:00 AM - 2:30 PM
Where
IFMA The Food Away From Home Association 180 N Steston Ave Chicago, IL 60601 UNITED STATES
Sign in or create an account to register Last day to register is 10/9/2025
My registration status: Not registered

Thursday, 16 October 2025

Description
Welcome and Introductions
Time
9:00 AM - 9:45 AM
10/16/2025 9:00 AM

Introduction to the College & University Foodservice Segment
Time
9:45 AM - 10:15 AM
10/16/2025 9:45 AM

How to Do Business with the C&U Segment
The ins and outs of building a successful partnership
Time
10:15 AM - 11:00 AM
10/16/2025 10:15 AM

Break
Time
11:00 AM - 11:15 AM
10/16/2025 11:00 AM

How to Sell into the C&U Segment / How to Collaborate
Winning strategies to engage decision-makers and drive sales. This section includes a live discussion with a Dining Director from a large University.
Time
11:15 AM - 12:00 PM
10/16/2025 11:15 AM

Tools from IFMA The Food Away from Home Association
Introduction to the tools available
Time
12:00 PM - 12:15 PM
10/16/2025 12:00 PM

Lunch
Time
12:15 PM - 1:00 PM
10/16/2025 12:15 PM

Key Trends Impacting the C&U Segment
Insights on student preferences, sustainability, and innovation
Time
1:00 PM - 1:45 PM
10/16/2025 1:00 PM

Opportunities, Challenges, and Supplier Expectations
C&U operator expectations for supplier partnerships. This section includes a live discussion with a Dining Director from a large University.
Time
1:45 PM - 2:30 PM
10/16/2025 1:45 PM

Workshop / Case Study
Attendees are presented with a go-to-market challenge and must come up with a plan of action
Time
2:30 PM - 3:00 PM
10/16/2025 2:30 PM

Wrap up and Awarding of Certificates of Completion
Time
3:00 PM - 3:15 PM
10/16/2025 3:00 PM


Registration FAQ
Who Can Register? This event is open to all IFMA members and non-members. 

Sign In- Please sign in to the website. Your username is your email address. After signing in, complete your registration by proceeding to checking out and submitting your order. You may register other individuals at your company if they are on your company roster using the "Register Someone Else" button.

Don't have an account? - IFMA Member Company: If you work for an IFMA member company but don’t have a login, contact your company administrator to be added to the IFMA roster. 

Don't have an account? - Non-Member: If your company is not an IFMA member, you can create a free non-member account.

Questions? For assistance with the registration process, contact Christopher Hurst, Director of IT, at chris@ifmaworld.com.