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Introducing: IFMA Virtual Operator Engagement Toolkit
IFMA is proud to introduce the Virtual Operator Engagement Toolkit, a brand new Member resource to help you better identify, sell and collaborate with operators in a virtual environment. This easy to use online toolkit was developed by a committee of IFMA members and the first deliverable from IFMA’s newly formed Go-to-Market Planning Program.
IFMA Scope℠
Access IFMA Scope℠ – a ground-breaking portal that provides users access to data and insights across the entire scope of the foodservice landscape – including IFMA’s 2021 industry and segment forecasts
Whitepaper: Changing the Way We Sell
03.23.21 - How does a foodservice manufacturer, whose selling approach focused on putting food in a potential customer’s mouth, adapt to take advantage of new tools and technology? IFMA's latest whitepaper, developed in collaboration with Kinetic12, focuses on how manufacturers should build a deeper undestanding of operator needs and how to leverage new tools created by IFMA that enable members to target, sell, and manage c...
Webinar Recording: Activating New IFMA Virtual Operator Engagement Toolkit
03.24.21 - IFMA and Kinetic 12 Consulting introduce the brand new IFMA Virtual Operator Engagement Toolkit. This new tool, developed by the IFMA Go-To-Market Planning Program Committee, offers foodservice manufacturers best practices on selling in a virtual setting and offers a list of providers to facilitate your selling transition.
Webinar Recording: Unique Approaches to Reaching the Foodservice Operator
03.18.21 - Led by RESCO, this webinar explores new ideas for approaching operator outreach in foodservice. Learn new tactics and kickstart brainstorming for your next marketing and sales activity. Leverage digital and non-digital tools to stand out and expand your sales and marketing reach.
Webinar Recording: IFMA Revised Foodservice Industry Forecasts
02.26.21 - COVID-19 has deeply impacted the foodservice industry, and understanding recovery is critical as you develop your long-term plans. In this webinar, IFMA shares its revised 2020 industry growth rates and present segment projections for 2021 and 2022. Learn about the key drivers shaping each segment based on input from IFMA’s Operator Councils.
Webinar Recording: Maximize the Value of Foodservice Management and Group Purchasing Co...
02.19.21 - Led by Integrated Access Corporation, this webinar gives attendees strategies they can use to improve contract execution and overall growth in this large segment of the foodservice industry. The universe of contracted customers is huge and hard to reach. In this webinar, attendees will learn how, by incorporating a dedicated Inside Sales Team to their existing go-to-market model, they can increase their operator...
Live Conversations Collection 2021: Foodservice Segment Leaders (Part 1)
02.01.21 - 2021 promises to be a year of recovery, reset, challenges, and opportunities. To help us understand what foodservice providers will be doing differently, we have invited industry leaders from IFMA’s five Operator Advisory Councils, including K-12, College and University, Business and Industry, Healthcare, and Small-Midsized Chains to share the important issues they face and what they expect near and long-term.
Webinar Recording: Crafting a Winning IFMA Silver Plate Nomination
01.27.21 - Nominations are open for the 67th Annual Gold & Silver Plate Awards! Watch this webinar to learn about the winner selection process, how the jury evaluates nomination forms, and best practices in writing a winning nomination. Plus, 2020 Silver Plate Winner Zia Ahmed shares his perspectives on what it means to be nominated by a supplier partner.