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Introducing: IFMA Virtual Operator Engagement Toolkit
IFMA is proud to introduce the Virtual Operator Engagement Toolkit, a brand new Member resource to help you better identify, sell and collaborate with operators in a virtual environment. This easy to use online toolkit was developed by a committee of IFMA members and the first deliverable from IFMA’s newly formed Go-to-Market Planning Program.
IFMA Scope℠
Access IFMA Scope℠ – a ground-breaking portal that provides users access to data and insights across the entire scope of the foodservice landscape – including IFMA’s 2021 industry and segment forecasts
Webinar Recording: Economic Outlook for the Foodservice Industry
06.08.21 - IFMA was honored to have David Oppedahl, the Senior Business Economist at The Federal Reserve Bank of Chicago, share key economic data and analysis that impact the foodservice industry.
Webinar Recording: Understanding Consumer Behavior By Life Stage
06.07.21 - This webinar shows how consumer restaurant usage behavior varies by the eight different life stages, from Young and Free to Retired and Relaxing. IFMA Consumer Planning Program (CPP) members are able to segment the results of numerous research projects by these eight life stage designations, enhancing their understanding of the consumer. During this webinar, you will see the Life Stage segmentation come to life a...
Webinar Recording: Foodservice Marketing: Creating Digital Content In-House
05.26.21 - Executing a go-to-market strategy is oftentimes more challenging than coming up with the strategy itself. This challenge is compounded when resources are depleted by a year in which case volumes were down dramatically. Marketers and new product trainers now must develop impactful and thought-provoking content on a smaller budget. During this webinar, experts at ESS spoke about how to easily create high-quality di...
Webinar Recording: Defining the Future of Foodservice
05.19.21 - Who’s defining the future of Foodservice? Emerging & growth chains are. These chains, with 20 to 400 units, are not only surviving COVID-19, but thriving in the “new normal” through menu and store innovations, and are defining the trajectory of an entire industry. In this webinar, Kinetic12 Consulting presents key learnings from their EMERGENCE REPORT, research that captures input from more than 75 chains about i...
Whitepaper: The Foodservice Manufacturer of the Future
05.03.21 - IFMA's latest whitepaper, developed in collaboration with Kinetic12, focuses on the 8 business factors that are defining best-in-class manufacturers. These practices will help foodservice manufacturers plan, structure, go-to-market and engage with customers in a more collaborative environment.
Live Conversations Collection 2021: Foodservice Segment Leaders (April)
04.30.21 - Watch the 2nd series of conversations with industry leaders from IFMA’s five Operator Councils, including K-12, College and University, Business and Industry, Healthcare, and Small-Midsized Chains to hear the important issues they face and what they expect near and long-term.
April Live Conversation Recording: Small-Midsized Foodservice Segment Leaders
04.30.21 - Watch this live conversation with Richard Pineda form Pieology, Paul Damico from GFG Management and William Eudy from McAlister's Deli.