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New Go-to-Market Model
This new interactive online model identifies how operators across all segments use leading and emerging distribution channels. The model offers insights into factors that influence an operator’s use of distribution channels to help manufacturers reach their operator customers and advance their strategies.
IFMA's Operator Landscape Portal
As part of IFMA’s new Food Future 2025 framework, the first dynamic, interactive Operator Landscape has been unveiled to the industry. The New Operator Landscape allows users to have the opportunity to access data in “Landscape” view, which provides channel information with more depth than ever before.
The Modern Operator
As the operator landscape evolves, so does the way in which manufacturers need to go-to-market. To account for these changing needs, IFMA is developing a model to identify leading and emerging distribution channels to help manufacturers make more informed, strategic decisions.
Webinar: The State of the Foodservice Consumer
Gain a deeper understanding of the Foodservice Consumer, including the current challenges and opportunities manufacturers face in finding growth in the current market.
Webinar: Senior Living Assessing the Opportunity
Discover top line findings from research conducted by Foodservice IP with Senior Living foodservice operators. Understand the opportunities and challenges of selling and marketing in this growing segment of the industry.
The New Go-to-Market Webinar
Watch the latest release from IFMA's Food Future 2025 platform focusing on what influences a foodservice operator's purchasing decisions and offers recommendations on how a foodservice manufacturer should Go-to-Market.
Webinar: OMNIA Partners Introduction
Harness the group purchasing power of OMNIA Partners to reduce your day-to-day indirect and direct costs. To learn more, watch this short webinar and then contact Jennifer Tarulis (jennifer@ifmaworld.com) to get started.
Webinar: Introduction to 5 Operator Archetypes
This webinar introduces listeners to a brand new foodservice operator segmentation, Archetypes. Archetypes helps manufacturers design sales and marketing efforts that are aligned with an operator's motivations and beliefs. Archetypes add to the traditional foodservice segments, such as QSR and Healthcare. This webinar is just under 30 minutes.
Food Future 2025: Operator Archetype Typing Tool
Research has determined that operators tend to fall into one of 5 archetypes. This online tool allows the user to determine an operator's archetype by answering a short battery of questions.