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Webinar: How Manufacturers Can Win with Independents

Webinar: How Manufacturers Can Win with Independents
Smaller, regional distributors have embraced eCommerce, giving suppliers direct access to high-margin independent operators at the point of purchase. Additionally, newly available operator-level insights within the channel present data-driven strategies for unprecedented supplier growth.

But one of the biggest questions remains: How do manufacturers cut through the noise and drive effective national campaigns with independent distributors? In this exclusive webinar hosted by IFMA The Food Away from Home Association, join experts from Pepper to explore how large and small manufacturers can tap into the independent channel to drive measurable impact in the digital age of foodservice.

What You’ll Learn

  • How to quantify the Size of the Prize with independent foodservice distributors
  • Which metrics matter most to identify opportunity and guide strategy
  • Best practices for enabling and activating Distributor Sales Reps (DSRs) and Brokers
  • How to evaluate campaign and SKU performance
  • Real-world examples of data-driven manufacturer wins in the independent channel

Speakers

  • Andrew van Bark  Head of Supplier Growth
  • Pepper Raza Khan  Head of Analytics
  • Pepper Moderator- Jason Gunn  Head of Marketing, Pepper
When
6/3/2025 11:00 AM - 12:00 PM
Sign in or create an account to register Registration ends 6/3/2025 10:58 AM (Central Daylight Time)
My registration status: Not registered
Registration FAQ
Who Can Register? This event is open to all IFMA members and non-members. 

Sign In- Please sign in to the website. Your username is your email address. After signing in, complete your registration by proceeding to checking out and submitting your order. You may register other individuals at your company if they are on your company roster using the "Register Someone Else" button.

Don't have an account? - IFMA Member Company: If you work for an IFMA member company but don’t have a login, contact your company administrator to be added to the IFMA roster. 

Don't have an account? - Non-Member: If your company is not an IFMA member, you can create a free non-member account.

Email Confirmations- After you register you will receive two emails. One from IFMA confirming your order and one from GoToWebinar our webinar platform. The GoToWebinar email will contain the link to access the webinar.

Questions? For assistance with the registration process, contact Christopher Hurst, Director of IT, at chris@ifmaworld.com.