At IFMA The Food Away from Home Association we’re transforming how the industry learns, connects, and prepares for the future with Go2MarketEdge.
Go2MarketEdge is your gateway to the latest go-to-market technologies and forward-looking insights, designed to equip marketing, sales, and product teams with a competitive edge.
Built around the evolving needs of food-away-from-home professionals, this two-part experience connects today’s insight with tomorrow’s innovation in two completely new formats.
Explore how both tracks of Go2MarketEdge complement and build on each other.
Two Programs, One Cutting-Edge Experience
In-Person | San Francisco | August 5-7
Immersive. Strategic. Forward-looking.
Join us in San Francisco, where the world’s boldest AI pioneers and brand innovators reveal the tools shaping tomorrow’s food-away-from-home market. In just 2.5 days you will:
🤖 Test new tech first: Get hands-on with live demos and on-site visits to companies like Instacart.
🏆 Workshop real solutions: Tackle your biggest challenges in interactive sessions and leave with ready-to-run playbooks.
🤝 Build power connections: Swap ideas with senior peers driving growth across marketing, sales, innovation, and ops.
In-Person Agenda
Virtual | August 12,14, 19 & 21
Flexible. Accesssiblity. Actionable.
Bring tomorrow’s go-to-market playbook straight to every screen on your team. Our virtual track pairs live, appointment-style sessions with a rich on-demand library—including the hottest content from San Francisco’s in-person program, so your team can learn when it suits them.
📅 Flexible Schedule: We’ve stretched the program from three packed days to four lighter ones. Now you can dive into each topic, think it over, and keep a steady pace.
⚖️ Content for Everyone: Many events lean only on marketing or only on sales. We cover both. Each day targets a different group. Pick the sessions that fit your interests and watch the others later.
📼 Watch When You Want: Busy during a live session? No problem. Every talk is recorded, so you can catch up whenever it works for you.
Virtual Agenda