Go2MarketEdge 2025 Virtual Agenda

All session times in CST. Session dates, times, and locations subject to change.

Tue, Aug 12 | Thu, Aug 14 | Tue, Aug 19  | Thu, Aug 21 |  On-Demand Content

 

 

Tuesday, August 12

11:00 AM - 11:15 AM

Program Kick-Off

The virtual program begins with a brief look at the in-person event that took place in San Fran the week before; hear some of the key takeaways and through-lines that will be further explored, virtually. 

8/12/2025 11:00:00 AM

11:15 AM - 12:00 PM

United Front: Bridging the Gap Between Marketing & Sales

In today’s fast-paced, customer-driven landscape, alignment between marketing and sales is no longer optional—it’s essential. This session explores practical strategies for breaking down silos, fostering collaboration, and creating seamless, shared campaigns that drive growth and enhance customer experience. 

8/12/2025 11:15:00 AM

2:00 PM - 2:30 PM

Spending Shifts: What Customers Value in Uncertain Times

When budgets tighten, priorities shift. This session dives into the latest insights on consumer and operator spending habits, helping suppliers and partners better align their value propositions to meet evolving demands. 

8/12/2025 2:00:00 PM

2:30 PM - 3:00 PM

Inside CORG: The Latest Consumer and Operator Insights

Speakers: Charlie McConnell, VP, Industry Insights, Education, & Research, IFMA The Food Away from Home Association

Be the first to hear new data from the Association’s Consumer & Operator Research Group (CORG). This session highlights key trends shaping foodservice decision-making and where opportunities are emerging across the landscape. 

8/12/2025 2:30:00 PM

Thursday, August 14

11:00 AM - 12:00 PM

Selling Through Shifts: Managing Sales in a Volatile World

From inflation and supply disruptions to evolving consumer habits, today’s foodservice environment is anything but predictable. Join a panel—featuring operators and manufacturers—as they share how they’re adapting sales strategies, staying agile, and creating value amid volatility. 

8/14/2025 11:00:00 AM

2:00 PM - 2:30 PM

Distributor Priorities: Partnering on a Smarter Supply Chain

Get a direct line to top distributors as they share what’s top of mind—efficiency, transparency, and partnership. Explore how manufacturers and distributors can work together more effectively to improve logistics, reduce friction, and better serve operators. 

8/14/2025 2:00:00 PM

2:30 PM - 3:00 PM

Perspectives from the Middle: A GPO Viewpoint

Group Purchasing Organizations play a unique role in connecting manufacturers and operators. Hear directly from GPO leaders about their priorities, challenges, and what they look for in effective supplier collaboration. 

8/14/2025 2:30:00 PM

Tuesday, August 19

11:00 AM - 12:00 PM

Concept to Plate: Launching & Testing New Products

Go behind the scenes of a successful new product launch in this real-world case study featuring both a manufacturer and operator. Learn how to collaborate on product development, define success metrics, test effectively, and pivot fast for maximum impact. 

8/19/2025 11:00:00 AM

2:00 PM - 2:30 PM

Amplifying Executive and Culinary Voices Digitally

A strong leadership presence online can enhance your brand’s credibility and influence. Learn how to strategically position your executives and culinary teams through digital media (social, podcasts, articles, and more) and thought leadership that drives impact. 

8/19/2025 2:00:00 PM

2:30 PM - 3:00 PM

Event Marketing: Strategies to Drive Engagement and ROI

Whether you're planning a trade show, customer summit, or experiential activation, this session shares proven strategies to maximize visibility, create memorable experiences, and measure success in event marketing. 

8/19/2025 2:30:00 PM

Thursday, August 21

11:00 AM - 12:00 PM

Forecast: What’s Ahead for Food Away from Home

Speakers: Charlie McConnell, VP, Industry Insights, Education, & Research, IFMA The Food Away from Home Association

The virtual program concludes with the latest data and projections from the Association’s forecast. Understand the key trends, challenges, and opportunities expected to shape the next 12–18 months in foodservice. 

8/21/2025 11:00:00 AM

2:00 PM - 3:00 PM

How to Be an Indispensable Partner: What Operators Want

What separates a supplier from a strategic partner? Hear directly from leading operators about the traits, behaviors, and support that make a foodservice partner truly indispensable in today’s dynamic environment. 

8/21/2025 2:00:00 PM