COEX 2025 Agenda

All session dates, times, and locations subject to change.

Sunday, March 2 | Monday, March 3 | Tuesday, March 4

Sunday, March 2

12:00 PM - 8:00 PM

Conference Check-In

Location: City Beautiful Foyer

Welcome to COEX! Stop by the registration desk to pick up your badge. 

3/2/2025 12:00:00 PM

12:00 PM - 4:00 PM

Registration Cafe

 

Location: City Beautiful Foyer

Settle in and enjoy some refreshments as you get ready for COEX.

3/2/2025 12:00:00 PM

2:00 PM - 2:45 PM

Bird Flu’s Impact: Strategic Insights from the Egg Industry

Sponsor:

Location: Neptune Ballroom A-C

Speaker: Nate Hedtke, Vice President, Innovation & Customer Engagement, American Egg Board

Bird flu outbreaks have created significant challenges for the egg industry and the entire supply chain, including suppliers, foodservice operators, retailers and consumers. This discussion will provide a review of the virus’s impact to date, the current outbreak landscape in the U.S., and the strategic measures farmers are implementing to ensure stability. We’ll also explore key market drivers, including evolving consumer demand for real eggs, and discuss resources the American Egg Board developed to support operators and manufacturers.
3/2/2025 2:00:00 PM

3:00 PM - 3:45 PM

AI and the Future of Foodservice: Turning Vision into Action

Sponsor:

Location: Neptune Ballroom A-C

Speaker:  Jacques Botbol, CRO, Tastewise

AI and the Future of Foodservice: Turning Vision into Action explores how AI is transforming foodservice by addressing key industry challenges, from consumer predictions and menu innovation to operational efficiency. This session highlights actionable strategies for integrating AI into business processes, driving growth, and staying ahead in an evolving market.

3/2/2025 3:00:00 PM

4:00 PM - 4:45 PM

The Dawn of a New Era in Chain Growth

Sponsor:

Location: Neptune Ballroom A-C

Speakers:
Jessica Bograd, Senior Director, Culinary, City Barbeque; Jamie Davis, VP of Supply Chain & Procurement, Walk-On's Sports Bistreaux; Rick Petralia, Director of Menu Strategy & Innovation for Freddy’s Frozen Custard & Steakburgers; Tim Hand, Partner, Kinetic12Bruce Reinstein, Partner, Kinetic12

Six Strategies for Chain Operators to Win in 2025 and How Suppliers Can Help

2025 is about a new era in chain operator growth, differentiation, and success. See data from Kinetic12’s most recent Emergence Chain Report, based on a survey conducted quarterly with over 175 emerging & growth chains. Hear from a panel of chain senior leaders and Kinetic12 as they discuss the key strategies to success in 2025 and how suppliers can help.

3/2/2025 4:00:00 PM

5:00 PM - 5:45 PM

Navigating Economic Trends to Increase Sales in FAFH

Sponsor:

Location: Neptune Ballroom A-C

Speakers: Megan Lynberg, SVP of Sales, Datassential

Join Megan Lynberg, SVP of Sales with Datassential for an insightful session digging into the current economic environment and what that means for the away-from-home industry in 2025. Megan will share consumer insights and trends from the latest Datassential and IFMA The Food Away from Home Association planning program research, including generational differences and how they impact food choices and dining experiences. She’ll also discuss current operator challenges and share insights on menu development and pricing to overcome these.

3/2/2025 5:00:00 PM

6:00 PM - 8:00 PM

Opening Reception

Location: City Beautiful Foyer + E

Enjoy the start of COEX 2025 by reconnecting with industry friends and making new ones at our opening reception Sunday evening. Attendees will enjoy cocktails, hors d'oeuvres, the company, and an extra treat or two. Attire: Business Casual

3/2/2025 6:00:00 PM

8:00 PM - 10:00 PM

Dinner on Your Own

Enjoy dinner with your fellow attendees.

3/2/2025 8:00:00 PM

Monday, March 3

6:45 AM - 5:00 PM

Registration Desk

Location: City Beautiful Foyer

Register or ask our staff a question.

3/3/2025 6:45:00 AM

7:00 AM - 7:45 AM

Breakfast

Location: City Beautiful E

Enjoy breakfast with other attendees.

3/3/2025 7:00:00 AM

7:00 AM - 7:55 AM

Next Gen Execs Meeting

Location: Mermaid Room

This is a private meeting for members of the Next Gen Execs program. For more information on Next Gen Execs, visit our website

3/3/2025 7:00:00 AM

8:00 AM - 9:00 AM

General Session

Opening Keynote: Collaboration-Driven Innovation

Sponsor:

Location: City Beautiful A-D

Speakers: Tim Sanders, Vice President of Research Insights at G2, Executive Fellow at Harvard Business School

As an industry, we are #StrongerTogether. Start the day with an energizing keynote on the theme of collaboration - both within your organization as well as externally interdependent partners.

3/3/2025 8:00:00 AM

9:00 AM - 9:40 AM

General Session

Driving Sustained Traffic: What's the Secret?

Sponsor:

Location: City Beautiful A-D

Speakers: Jim Bitticks, President & COO, Dave's Hot Chicken; Jim Holthouser, CEO, GoTo Foods; moderated by Mike Schwartz, SVP – Chief Engagement & Innovation Officer at IFMA The Food Away from Home Association

Successful operators are adapting and hyper-focused on driving traffic. Easier said than done! This session will feature a panel comprised of operators of different sizes as they share insights into maintaining and growing traffic through proven, long-term strategies.

3/3/2025 9:00:00 AM

9:40 AM - 10:30 AM

General Session

Delivering Change: Fireside Chat with Wonder's Marc Lore

Sponsor:

Presenter:

Location: City Beautiful A-D

Speakers: Marc Lore, Founder and CEO, Wonder Group; Phil Kafarakis, President and CEO, IFMA The Food Away from Home Association

Marc Lore is the founder and CEO of Wonder Group, a company that is revolutionizing the food industry by creating the super app for mealtime and operating a collection of delivery-first restaurants in collaboration with some of the world's best chefs. Catch Marc in conversation with IFMA The Food Away from Home Association President and CEO, Phil Kafarakis, for a not-to-be-missed discussion.

3/3/2025 9:40:00 AM

10:30 AM - 11:00 AM

Break

Location: City Beautiful Foyer

Take a moment to recharge, grab some refreshments, and connect with fellow attendees.

3/3/2025 10:30:00 AM

11:00 AM - 12:45 PM

Menu-a-thon & Lunch

Presenter:

Location: City Beautiful A-E + Foyer

Speakers: Katie Belflower, Manager, Menu Research & Insights at Technomic; Chef Hytham Badr, Culinary Services Manager at Ventura; Chef Beau Batchelor, Corporate Research Chef at Wayne Sanderson Farms; Chef Tim Hart, Executive Director of Sales & Innovation at JTM Food Group; Chef Renee Howarth, Associate Director of Culinary at Acxion Foodservice; Chef Jerry Keung, Product Development Chef at Ventura; Chef Renate DeGeorge Vujic, Director of Culinary at Custom Culinary; Chef Thomas Wenrich, Senior Director of Culinary at Tyson Foods; hosted by Chef Rick Petralia, Director of Menu Strategy & Innovation at Freddy's Frozen Custard & Steakburgers

It's one thing to hear about the latest menu trends; it's another to experience them. Join our fourth annual Menu-a-thon, where you'll hear the latest cutting-edge insights around the menu, followed by immersive, innovative product tastings by association members bringing these trends to life. Following Menu-a-thon, enjoy innovative product tastings by association members bringing these trends to life.

3/3/2025 11:00:00 AM

1:00 PM - 1:45 PM

Breakout Track 1

The Future of Animal Protein: Poultry, Beef, & Pork Forecast

Presenter:

Location: Neptune Ballroom A-B

Speakers: Amanda Rastovic, Senior Forecast Analyst, Expana

In an increasingly volatile global market, accurate price forecasting for animal proteins—poultry, beef, and pork—has become more critical than ever. This session will explore cutting-edge methodologies and data-driven techniques for predicting price trends in these key sectors. Amanda will discuss the impact of fundamental and technical factors that influences on the cost of production and market prices. Attendees will gain valuable insights on how to leverage market intelligence and analytics to forecast price movements with greater precision and mitigate financial risks. This session will provide the tools to make more informed pricing and sourcing decisions in an unpredictable market landscape.

3/3/2025 1:00:00 PM

1:00 PM - 1:45 PM

Breakout Track 2

Fueling Efficiency Through Supply Chain Collaboration

Location: City Beautiful A-D

Speakers: Mark Avery, Global Head of Partnerships and Supply Chain Strategy, SVP D.E.I at FAT Brands; Dan Calo, Director of Sales at Lamb Weston; David Cox, President at ArrowStream; Ryan McBreen, National Accounts Sales Director - Restaurants at PepsiCo; moderated by Mike Schwartz, SVP – Chief Engagement & Innovation Officer at IFMA The Food Away from Home Association

In today’s dynamic foodservice industry, fostering strong partnerships across the supply chain is crucial for success. This session will explore how collaboration between supply chain partners can drive greater transparency, improve operational efficiency, and ultimately boost business performance.

3/3/2025 1:00:00 PM

1:00 PM - 1:45 PM

Breakout Track 3

Healthcare and B&I: A How to for Winning Partnerships

Location: Neptune Ballroom C

Speakers: Heather Leanna, Section Chief, Hospitality at International Monetary Fund; Bee Radaideh, Senior Vice President, Enterprise Food and Conference Services Regional Director, SE/VA at Bank of America; Kevin Steffes, Director, Food & Nutrition Services at Carle Health; Matt Tremblay, Director of Procurement at Northbridge Companies; Charlie McConnell, Vice President, Industry Insights, Education & Research at IFMA The Food Away from Home Association

Each Foodservice Leadership Council – comprised of leaders across industry segments – provided input and insights throughout 2024 to aid in the creation of a guidebook that provides supply partners best practices in doing business with each respective segment. During this session, hear from the Healthcare and Business & Industry Foodservice Leadership Councils as they unveil their 2025 guidebooks, providing attendees with a first look into these comprehensive resources.

3/3/2025 1:00:00 PM

2:00 PM - 2:45 PM

Breakout Track 1

Navigating the Markets: Dairy & Grain Forecast

Presenter:

Location: Neptune Ballroom A-B

Speakers: Amanda Rastovic, Senior Forecast Analyst, Expana

In today's dynamic agricultural market, the ability to accurately forecast prices for dairy and grain commodities—such as milk, eggs, corn, soybeans, and wheat—is essential for producers, traders, and supply chain professionals. This session will delve into the latest forecasting techniques and analytical tools used to predict price trends across these critical sectors. Amanda will examine key drivers including supply-demand dynamics and economic indicators that shape price movements for dairy and grain products. Attendees will learn how to interpret market signals, utilize predictive models, and adjust their strategies to manage risks and capitalize on emerging opportunities. Join us for a comprehensive exploration of how data-driven insights can help optimize decision-making in the volatile world of dairy and grain pricing.

3/3/2025 2:00:00 PM

2:00 PM - 2:45 PM

Breakout Track 2

Building a Culture of Internal Collaboration

Location: City Beautiful A-D

Speakers: Jamie Davis, Vice President, Supply Chain & Procurement at Walk-On's Sports Bistreaux; Scott Ford, President & CEO at Hawaiian Bros Island Grill; Stacey Kane, CMO at Multiple Emerging Brands; Melinda Kinders, Executive Director at Goodcents; moderated by Cherryh Cansler, Vice President of Events at NetWorld Media Group

Hear from operator leaders as they discuss the strategies they employ to strengthen collaboration with internal stakeholders in order to fuel efficiency and transparency and break down limiting silos. 

3/3/2025 2:00:00 PM

2:00 PM - 2:45 PM

Breakout Track 3

Campus & Classroom Connections: How to Sell C&U and K-12

Location: Neptune Ballroom C

Speakers: Christine Clarahan, Director of Food Service at Crown Point Community School Corporation; Cheryl Fabrizi, Associate Vice President of Auxiliary Services at Syracuse University; Paul Houle, Assistant Vice Chancellor at University of Colorado Boulder; Bertrand Weber, Director of Culinary & Wellness Service at Minneapolis Public Schools; Charlie McConnell, Vice President, Industry Insights, Education & Research at IFMA The Food Away from Home Association

Each Foodservice Leadership Council – comprised of leaders across industry segments – provided input and insights throughout 2024 to aid in the creation of a guidebook that provides supply partners best practices in doing business with each respective segment. During this session, hear from the K-12 and Colleges & Universities Foodservice Leadership Councils as they unveil their 2025 guidebooks, providing attendees with a first look into these comprehensive resources.

3/3/2025 2:00:00 PM

2:45 PM - 3:15 PM

Break

Location: City Beautiful Foyer

Take a moment to recharge, grab some refreshments, and connect with fellow attendees.

3/3/2025 2:45:00 PM

3:30 PM - 5:30 PM

Operator-Hosted Speed Meetings

Location: Convention Center: Ballroom C-D

The speed meetings are designed for the operator community to share their needs with the supplier community. Each attending operator company will host a speed meeting table with 4-5 seats at each table available to other attendees. With a series of 10-15 minute "speed sessions," operators will share their key imperatives, goals and needs for the year - or anything else they want to share with the supplier community. After each round, attendees will move to another table of their choice.

Operators: Please be at your table by 3:15pm. More information, including tip sheets

3/3/2025 3:30:00 PM

5:45 PM - 9:00 PM

Kansas City Dine-Outs

Location: TBA

Immerse yourself in Kansas City's classic barbeque culinary scene by enjoying an evening at a select restaurant. Space is limited. Separate registration required and will be available soon. Guests not participating in the dine-outs will be free to enjoy dinner on their own. Attire: Business Casual

Please meet in the hotel lobby at 5:45pm.

3/3/2025 5:45:00 PM

Tuesday, March 4

6:45 AM - 12:00 PM

Registration Desk

Location: City Beautiful Foyer

Register or ask our staff a question.

3/4/2025 6:45:00 AM

7:00 AM - 7:45 AM

Breakfast

Location: City Beautiful E

Enjoy breakfast with other attendees

3/4/2025 7:00:00 AM

8:00 AM - 9:30 AM

Operator/Manufacturer Scheduled Meetings

Location: Neptune Ballroom D-E

One-on-one direct meetings between manufacturers and operators, based on mutual interest. Pre-registration is required; complimentary for operators and $395 fee for manufacturers.

Manufacturers: Please be at your table by 7:45am. More information, including tip sheets

3/4/2025 8:00:00 AM

8:30 AM - 9:30 AM

Foodservice Forums

Location: City Beautiful A-D

For those not participating in scheduled meetings, join an engaging discussion with your fellow attendees. These moderated roundtable forums will focus on a variety of timely topics affecting our industry. 

3/4/2025 8:30:00 AM

9:30 AM - 10:00 AM

Break

Location: City Beautiful Foyer

Take a moment to recharge, grab some refreshments, and connect with fellow attendees.

3/4/2025 9:30:00 AM

10:00 AM - 10:15 AM

General Session

2025 Silver Plate Award Winners Announcement

 

Location: City Beautiful A-D

Be the first to meet the extraordinary operators who make up our 2025 Silver Plate Award winners.

3/4/2025 10:00:00 AM

10:15 AM - 10:50 AM

General Session

Consumers' Impact on the 2025 Food Away from Home Forecast

Sponsor:

Location: City Beautiful A-D

Speakers: Charlie McConnell, Vice President, Industry Insights, Education & Research, IFMA The Food Away from Home Association

A new President, a cautious consumer, and an unsteady economy all could have an impact on operator spending in 2025. To separate the hype from reality, get the latest segment growth projections for 2025, including the why behind the numbers. 

3/4/2025 10:15:00 AM

10:50 AM - 11:20 AM

General Session

Regulations: What to Expect

Presenter:

Location: City Beautiful A-D

Speakers: Aaron Frazier, Vice President of Public Policy, National Restaurant Association

Hear from Aaron Frazier, Vice President of Public Policy at the National Restaurant Association on what legislative and regulatory updates you can expect to impact your business coming ahead.

3/4/2025 10:50:00 AM

11:20 AM - 12:00 PM

General Session

Redefining the Customer Experience

Sponsor:

Location: City Beautiful A-D

Speakers: Jack Li, Executive Chairman, Datassential

What does customer experience truly mean in today’s away-from-home dining landscape? Join visionary thought leader Jack Li, co-founder of Datassential, as he explores the evolving definition of customer experience and shares insights from operators and consumers on the future of hospitality.

3/4/2025 11:20:00 AM

12:00 PM - 1:00 PM

Lunch

Location: City Beautiful Foyer 

Enjoy lunch with your fellow attendees. Grab-and-go options available for those who need to depart. 

3/4/2025 12:00:00 PM

12:00 PM - 1:00 PM

Foodservice Leadership Councils Sponsor Lunch

Location: Northland

Members of IFMA The Food Away from Home's Foodservice Leadership Councils will enjoy a private lunch with sponsors of the councils. Invite only. 


 

3/4/2025 12:00:00 PM

1:00 PM - 3:00 PM

Preparing for FSMA Rule 204: Hands-On Workshop Hosted By GS1

Presenter:

Location: Mermaid Room

Join traceability experts from GS1 US as they guide you through hands-on exercises around tracing tomatoes from farm to fork and simulated scenarios to explore the challenges and solutions in sharing traceability information with trading partners and regulators.

No additional cost to participate, but registration is required. If you have already registered for the conference, you may return and add this workshop to your agenda. Remember to click 'Add' and 'Proceed to Checkout' to complete your registration. 

3/4/2025 1:00:00 PM