IFMA is proud to introduce IFMA ScopeSM – a ground-breaking portal that provides users access to data and insights across the entire scope of the foodservice landscape—including the new Consumer Food JourneySM.
Gain a telescopic view of market trends, industry changes, and consumer shifts to inform your company’s big strategic initiatives. Or drill in on specific consumer preferences, daypart distribution data, and narrow segment insights to help you develop your go-to-market strategies.
IFMA ScopeSM features three essential resources for insights, letting you focus on the data and go-to-market tools you need to succeed:
Design your segment-specific plans with all the data you need, including DMA-level profiles.
Prioritize your go-to-market activities by foodservice segment with this research based model.
Access in-depth data on the Triggers, Occasions, and Needs that influence consumers’ eating and drinking decisions at and away from home.
As a benefit of membership, IFMA Members have full access to the Operator Landscape, Go-to-Market Model, and topline data and insights of the new Consumer Food JourneySM. To learn about enhanced access to the Consumer Food Journey click here.
IFMA Scope is the culmination of IFMA’s Food Future 2025TM , an IFMA initiative to provide the foodservice industry’s first comprehensive and interactive decision model of the total food landscape. Driven by the IFMA Board of Directors and developed in partnership with Kinetic12 and Datassential, IFMA Scope now provides the industry with the complete research and data collected as part of the initiative’s three pillars for insights, reflected in the resources made available within the portal—The Operator Landscape, Go-To-Market Model, and the Consumer Food JourneySM.
For Non-Member access contact Charlie McConnell at Charlie@IFMAworld.com.