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IFMA's Virtual Operator Engagement Toolkit, is a brand new Member resource—included as part of your IFMA membership dues—to help you better identify, sell and collaborate with operators in a virtual environment. 

This easy to use online toolkit was developed by a committee of IFMA members that are part of inaugural Go-To-Market Planning Program. Built in conjunction with Kinetic12 Consulting, the toolkit is based on hundreds of interviews with manufacturers and operators and provides sales leaders with best practices for engaging with foodservice operators at a time when face-to-face contact is limited or unavailable, including:


Organized by foodservice segment, the toolkit provides you with go-to-market best practices and preferences for specific types of foodservice operators channels. The information for each segment is divided into three areas of resources and insights:

  1. Operator Needs
  2. Organization Maturity Model
  3. Technology Provider Landscape


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Go-To-Market Planning Program 

IFMA's Virtual Operator Engagement Toolkit it the first deliverable conceptualized and developed through the work of the Go-To-Market Planning Program committee.

The program was created to help foodservice sales leaders develop their go-to-market strategies and solve for the key challenges foodservice sales teams face today.


Become a member of the Go-To-Market Planning Program and join an exclusive group of thought-leading companies that will help you navigate the go-to-market complexities of the foodservice industry.

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