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To help foodservice sales leaders develop their go-to-market strategies and solve for the key challenges foodservice sales teams face today, IFMA created the Go-To-Market Planning Program—providing innovative insights, resources, and tools for go-to-market best practices.

The program works to create best-in-class approaches for manufacturer companies to efficiently and effectively get their products to customers and consumers—working with leading sales consultants to find solutions that work.

As a member of the IFMA Go-To-Market Planning Program, manufacturer companies will:

  • Gain exclusive access to new best-in-class resources and tools to drive your go-to-market strategies
  • Provide direction on industry leading and business building topics
  • Participate in share group meetings with other sales leaders
  • Access leading foodservice sales consultants at a fraction of the cost

Virtual Operator Engagement Toolkit

IFMA's Virtual Operator Engagement Toolkit is the first deliverable conceptualized and developed through the work of the IFMA Go-To-Market Planning Program committee. It provides sales leaders with best practices to identify, sell, and collaborate with foodservice operators in a virtual environment.



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By becoming a member of the Go-To-Market Planning Program, you’ll join an exclusive group of thought-leading companies that will help you navigate the go-to-market complexities of the foodservice industry, and help you grow your business. 

If you are interested in becoming a member of IFMA's Go-To-Market Planning Program, please contact Charlie McConnell or fill out the form below: