To help foodservice sales leaders develop their go-to-market strategies and solve for the key challenges foodservice sales teams face today, IFMA created the Go-To-Market Planning Program—providing innovative insights, resources, and tools for go-to-market best practices.
The program works to create best-in-class approaches for manufacturer companies to efficiently and effectively get their products to customers and consumers—working with leading sales consultants to find solutions that work.
As a member of the IFMA Go-To-Market Planning Program, manufacturer companies will:
Virtual Operator Engagement Toolkit
IFMA's Virtual Operator Engagement Toolkit is the first deliverable conceptualized and developed through the work of the IFMA Go-To-Market Planning Program committee. It provides sales leaders with best practices to identify, sell, and collaborate with foodservice operators in a virtual environment.
By becoming a member of the Go-To-Market Planning Program, you’ll join an exclusive group of thought-leading companies that will help you navigate the go-to-market complexities of the foodservice industry, and help you grow your business.