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IFMA’s Go-to-Market Planning Program is a cost-effective benefit exclusive to IFMA members and aims to provide strategic insights and best practices for sales leaders. Members choose topics that will arm them with the tools to best go to market.

The program works to create best-in-class approaches for manufacturer companies to efficiently and effectively get their products to customers and consumers—working with leading sales consultants to find solutions that work.

As a member of the IFMA Go-To-Market Planning Program, manufacturer companies will:

  • Gain exclusive access to new best-in-class resources and tools to drive go-to-market strategies
  • Provide direction on industry leading and business building topics
  • Participate in share group meetings with other sales leaders
  • Access leading foodservice sales consultants at a fraction of the cost


JUST RELEASED: The Distribution Optimization Playbook

With manufacturers facing new routes to market and “endless aisle” opportunities, a customized approach to distribution is needed for success. Distributor support is no longer “one size fits all.” Get the latest research and learn best practices that will help you meet the challenge. 

This actionable guide covers:

  • Evolving Distribution Landscape Profiles
  • Recommended Actions for Manufacturers
  • Go-to-Market Distribution Strategy Model
  • Distributor Segmentation Framework 

All program participants receive these exclusive findings.

Virtual Operator Engagement Toolkit

IFMA's Virtual Operator Engagement Toolkit is the first deliverable conceptualized and developed through the work of the IFMA Go-To-Market Planning Program committee. It provides sales leaders with best practices to identify, sell, and collaborate with foodservice operators in a virtual environment.



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By becoming a member of the Go-To-Market Planning Program, you’ll join an exclusive group of thought-leading companies that will help you navigate the go-to-market complexities of the foodservice industry, and help you grow your business. 

If you are interested in becoming a member of IFMA's Go-To-Market Planning Program, please contact Charlie McConnell or fill out the form below: