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Learn How Consumers Make Their Food Decisions


How consumers decide where and how to get their next meal is not a linear process. It is a journey influenced by triggers, need states, and occasions.

For the first time ever, the consumer food journey is mapped out in one report. IFMA, in partnership with research firm Datassential, has surveyed 15,000 consumers over a 12-month period to gain the insights and data needed to understand the nuances of this everyday activity. This ground breaking research is now available for the foodservice industry, in a 54-page report.



Report Table of Contents:

  • The Hungry Consumer
  • The Journey
  • Triggers
  • Occasions
  • Needs
  • The Decision
  • Appendix: Occasion Details

The Consumer Food JourneySM report is available to IFMA Members as part of their membership. Non-IFMA Members can purchase the report by contacting Charlie McConnell, Senior Director of Insights & Best Practices, at charlie@ifmaworld.com.

Coming January 2020, you can explore all of the data from the Consumer Food Journey online through IFMA’s Food Future 2025 portal!