IFMA's Consumer Planning Program (CPP) was formed to delve deeper into the consumer mindset. The program works to understand consumer and operator behavior and what manufacturers can do to influence decision making.
Each year, the CPP Committee collaborates to select over 20 research topics that are then executed by IFMA's research partner, Datassential. Findings from the research are discussed in two Committee meetings. In addition, each member company gets a full research deck, a cross-tabbing tool, and discounts to other IFMA events. All of this value is available at a low annual membership rate.
By becoming a member of this exclusive consortium of thought-leading companies, it will help you navigate the complexities of the foodservice industry and exponentially grow your business.