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IFMA's Consumer Planning Program (CPP) was formed to delve deeper into the consumer mindset. The program works to understand consumer behavior and what manufacturers can do to influence consumer decisions.

IFMA’s Consumer Planning Program (CPP) is designed for foodservice manufacturers wanting to drive sustainable growth through relevant industry research. Members of this program receive unique and proprietary consumer and operator insights at a fraction of the price that drives strategic planning and execution for profitability.

As a member of Consumer Planning Program (CPP), you would have access to proprietary research to gain insights to better understand consumer behavior to help your company increase sales and customer satisfaction.  By becoming a member of this exclusive group of companies, it will help you to navigate the complexities of the foodservice industry and exponentially grow your business. 

If you are interested in becoming a member of Consumer Planning Program, please contact Charlie McConnell.