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IFMA's Consumer Planning Program (CPP) was formed to delve deeper into the consumer mindset. The program works to understand consumer and operator behavior and what manufacturers can do to influence decision-making. 

 

 

Each year, the CPP Committee collaborates to select over 20 research topics that are then executed by IFMA's research partner, Datassential. Findings from the research are discussed in numerous Committee meetings. In addition, each member company gets a full research deck, a cross-tabbing tool, and discounts to other IFMA events.

 

Sample resource from IFMA Consumer Planning Program 2022: 

By becoming a member of this exclusive consortium of thought-leading companies, it will help you navigate the complexities of the foodservice industry and exponentially grow your business. 

 

All of this value is available at a low annual subscription rate.

 

 

Hear from 2022 Consumer Planning Program Committee Member, Nestlé Professional. 

 

 

If you are interested in becoming a member of IFMA's Consumer Planning Program (CPP), please contact Charlie McConnell or fill out the form below: