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Chicago, January 12, 2017 – The International Foodservice Manufacturers Association (IFMA) has announced that it will be joining forces with Kinetic12, a food industry management consulting firm, to establish and develop the first ever best practices for foodservice supply chain optimization. 

This initiative, which builds off IFMA’s existing collaboration best practice – Operator Collaboration Model (OCM) – will benefit the entire foodservice supply chain; manufacturers, chain operators, and distributors. A key component in the success of this effort will be the Development Board comprised of industry experts.



IFMA and Kinetic12 will oversee the Development Board and will work in conjunction with supply chain management expert HAVI, and Datassential, a leading research company, to provide a unique collaborative opportunity for manufacturers and distributors to work directly with operators. The purpose of this new best practice is to solve today’s most pressing supply chain challenges for both core menu and limited time offer (LTO) products.

“This is an excellent opportunity for foodservice leaders to develop a more efficient and effective supply chain,” said Larry Oberkfell, President and CEO of IFMA. “The foodservice industry has a distinct advantage because all areas of the supply chain will truly collaborate and build best practices.  The goal of this initiative is to create best practices that drive sales by ensuring product in the right place, at the right time, in the right quantity.”

Kinetic12 has background expertise in developing other industry best practices in conjunction with IFMA, including the Operator Collaboration Model and Joint Business Planning. This initiative is part of their most recent effort to employ their extensive food knowledge to resolve current challenges in the foodservice industry.

“We want to take a closer look at effectively managing inventories and storage, as well as improving demand planning and forecast accuracy for both LTOs and core menu management,” said Jeff Schroeder, Managing Partner at Kinetic12. “This effort will truly be one of a kind, led by experienced, knowledgeable partners and will foster greater collaboration between manufacturers, operators and distributors.”

“This initiative is designed to affect change and bring about solutions for the supply chain issues we all face,” added Rich Kamph, Senior Vice President of Global Supply Chain at FOCUS Brands. “We are looking forward to collaborating with other operators, manufacturers and distributors and aligning on new standards that will ultimately bolster a more transparent and efficient supply chain.”

The Development Board is currently being filled by industry leaders from all areas of the supply chain, with several national chain operators participating. If you are an industry leader and have interest in developing this best practice, please join the initiative. Contact Larry Oberkfell at IFMA or Jeff Schroeder of Kinetic12 for more details.


Interested in understanding more about IFMA's current best practices and how they can help your organization? Click here to watch a short video or contact Mike Schwartz at mike@ifmaworld.com.