Smaller, regional distributors have embraced eCommerce, giving suppliers direct access to high-margin independent operators at the point of purchase.
Additionally, newly available operator-level insights within the channel present data-driven strategies for unprecedented supplier growth.
But one of the biggest questions remains: How do manufacturers cut through the noise and drive effective national campaigns with independent distributors? In this exclusive webinar recording hosted by IFMA The Food Away from Home Association, join experts from Pepper to explore how large and small manufacturers can tap into the independent channel to drive measurable impact in the digital age of foodservice.
What You’ll Learn
- How to quantify the Size of the Prize with independent foodservice distributors
- Which metrics matter most to identify opportunity and guide strategy
- Best practices for enabling and activating Distributor Sales Reps (DSRs) and Brokers
- How to evaluate campaign and SKU performance
- Real-world examples of data-driven manufacturer wins in the independent channel
Speakers
- Andrew van Bark Head of Supplier Growth
- Pepper Raza Khan Head of Analytics
- Pepper Moderator- Jason Gunn Head of Marketing, Pepper
Webinar Recording: