37 Results for "Marketing & Sales Leaders Forum"


Five Foodservice Trends Reshaping the Competitive Landscape

Casual dining is under siege. Food with a story sells. New ways to eat include snacking and mashups. These topics were just three of five overlapping trends discussed during a single session at IFMA's last Marketing & Sales Leaders Forum. They alone are reshaping the competitive landscape of the foodservice industry and providing opportunities for suppliers to help operators succeed.

 

Articles
Posted by IFMA May 07, 2015
Tagged in: Marketing & Sales Leaders Forum, Industry Research, Foodservice Leaders

Marketing & Sales Insights and Strategies to be Unveiled at MSLF

CHICAGO, JULY 21, 2014-The International Foodservice Manufacturers Association (IFMA) proudly-announced its industry leading Marketing & Sales Leaders Forum (MSLF) at Rich Products Corp.'s new Innovation Center in Buffalo, NY, Aug. 5-6. IFMA along with Rich Products and co-sponsors; including Datassential, The NPD Group and Food Genius, provide for powerful and current insights to drive successful sales and marketing initiatives in the foodservice industry.

Articles
Posted by IFMA July 21, 2014
Tagged in: Marketing & Sales Leaders Forum, Industry Research, Foodservice Leaders, Performance Benchmarking, Foodservice Innovation

Marketing & Sales Leaders Forum to Feature Newest Insights and Best Practices in Planning and Execution

True collaboration between professionals from both marketing and sales leads to powerful benefits for foodservice companies. One of them includes the creation of best practices in planning and execution, which is also the core theme of IFMA’s 2015 Marketing & Sales Leaders Forum (MSLF). This year’s forum will take place at Anheuser-Busch’s NA Headquarters in St. Louis Aug. 4-5. 

Articles
Posted by July 15, 2015
Tagged in: Marketing & Sales Leaders Forum, Foodservice Leaders, foodservice research

Post MSLF Webinar: 4 Building Blocks of Connecting with Independent Operators on Social Media

Reaching nearly the 400,000 independent operators can be an overwhelming task for manufacturers, and social media is one way to reach this large audience directly and cost effectively. Bethany Bell, social media manager at deep food marketing group presents four ways that food manufacturers can build genuine relations with independent operators on social media in the webinar titled 4 Building Blocks of Connecting with Independent Operators on Social Media”.

Articles
Posted by IFMA October 01, 2015
Tagged in: Marketing & Sales Leaders Forum, Connect, Associate Members, Manufacturer Members, Insights, Marketing

Post MSLF Webinar: Gen Z: Connecting with the Next Generation

Although young and with limited spending power now, no one wants to be caught unaware by Generation Z’s preferences and behaviors. Warren Solochek, President of the Foodservice Practice at The NPD Group, provided perspective and research during his webinar titled “Gen Z: Connecting with the Next Generation”.

Articles
Posted by IFMA October 23, 2015
Tagged in: Marketing & Sales Leaders Forum, Center of Connectivity, Associate Members, Manufacturer Members, Insights, Marketing, Webinars