34 Results for "Marketing & Sales Leaders Forum"


Marketing & Sales Leaders Forum to Feature Newest Insights and Best Practices in Planning and Execution

True collaboration between professionals from both marketing and sales leads to powerful benefits for foodservice companies. One of them includes the creation of best practices in planning and execution, which is also the core theme of IFMA’s 2015 Marketing & Sales Leaders Forum (MSLF). This year’s forum will take place at Anheuser-Busch’s NA Headquarters in St. Louis Aug. 4-5. 

Articles
Posted by July 15, 2015
Tagged in: Marketing & Sales Leaders Forum, Foodservice Leaders, foodservice research

Post MSLF Webinar: 4 Building Blocks of Connecting with Independent Operators on Social Media

Reaching nearly the 400,000 independent operators can be an overwhelming task for manufacturers, and social media is one way to reach this large audience directly and cost effectively. Bethany Bell, social media manager at deep food marketing group presents four ways that food manufacturers can build genuine relations with independent operators on social media in the webinar titled 4 Building Blocks of Connecting with Independent Operators on Social Media”.

Articles
Posted by IFMA October 01, 2015
Tagged in: Marketing & Sales Leaders Forum, Connect, Associate Members, Manufacturer Members, Insights, Marketing

Post MSLF Webinar: Gen Z: Connecting with the Next Generation

Although young and with limited spending power now, no one wants to be caught unaware by Generation Z’s preferences and behaviors. Warren Solochek, President of the Foodservice Practice at The NPD Group, provided perspective and research during his webinar titled “Gen Z: Connecting with the Next Generation”.

Articles
Posted by IFMA October 23, 2015
Tagged in: Marketing & Sales Leaders Forum, Center of Connectivity, Associate Members, Manufacturer Members, Insights, Marketing, Webinars

Post MSLF Webinar: How Operators Buy

How beneficial would it be to understand the operator’s mindset to better serve the marketplace? Jack Li, Managing Director at Datassential, provided information to do just that in his webinar titled “How Operators Buy”. 

Articles
Posted by IFMA September 15, 2015
Tagged in: Marketing & Sales Leaders Forum, Industry Research

Post MSLF Webinar: Your Digital Ecosystem

These days your customers are looking online for information on your brand well before they’re reaching out to a salesperson. It’s important that you make that online experience as rewarding as possible; from discovery to interaction. In his webinar, Pete Baughman from Foodmix will walk you through several steps you can take to maximize your brand’s digital ecosystem. 

Articles
Posted by IFMA October 28, 2015
Tagged in: Marketing & Sales Leaders Forum, Center of Connectivity, Associate Members, Manufacturer Members, Industry Research, Insights, Marketing, Webinars