38 Results for "Marketing & Sales Leaders Forum"


Expert lineup at 2013 Marketing & Sales Leaders Forum

Hear from some of the leading authorities on marketing, sales and team collaboration at Marketing & Sales Leaders Forum, August at Frito-Lay Worldwide Headquarters.

Articles
Posted by IFMA June 12, 2013
Tagged in: Marketing & Sales Leaders Forum, Discover, Foodservice Events, Category Management, Foodservice Best Practices

VIDEO: Highlights from Marketing & Sales Leaders Forum 2013

IFMA's second annual Marketing & Sales Leaders Forum connected foodservice marketing, sales, division management and insights professionals with renowned experts. Hosted by PepsiCo Foodservice, the conference was packed with insights and best practices for execution. Watch the highlights in this short video.

Articles
Posted by IFMA August 29, 2013
Tagged in: Marketing & Sales Leaders Forum, Industry Events, Foodservice Marketing, Foodservice Sales

Reading Consumers’ Minds – How Occasions Drive Foodservice Demand

At the 2013 Marketing & Sales Leaders ForumDatassential's Jack Li presented all new information on why consumer occasions are such an important piece of the puzzle when manufacturers execute with their operator customers.

Articles
Posted by IFMA September 12, 2013
Tagged in: Consumer Planning, Marketing & Sales Leaders Forum, Industry Research, Discover, Manufacturer Members

Solutions to the ‘Age Old Challenge’ of Achieving Collaboration between Marketing and Sales

Foodservice companies that truly accelerate performance know that collaboration between marketing and sales professionals is critical. To establish this, companies must begin by ensuring both groups are sharing the same set of strategic business goals and objectives. From there, the real work of building long-term strategic plans begins. But only the most dynamic marketing and sales plans will allow for powerful flexibility in execution needed to consistently cause increased ROI in today’s complex marketplace. 

Articles
Posted by IFMA June 19, 2015
Tagged in: Marketing & Sales Leaders Forum, Foodservice Leaders

Location Analytics, the New Frontier in Foodservice Research

New research models that facilitate a deeper understanding of foodservice market dynamics and consumer behaviors are now available and more powerful than ever before. In particular, location analytics is an important next frontier in foodservice market research. Jack Li, managing director, Datassential, explains how suppliers can use these new models to help their operator customers maneuver more strategically in their local markets.

Articles
Posted by IFMA May 08, 2015
Tagged in: Marketing & Sales Leaders Forum, Foodservice Leaders, Consumer Planning Program