38 Results for "Marketing & Sales Leaders Forum"


Post MSLF Webinar: Capturing the Consumer of Tomorrow with Innovation in Food Marketing

Chef Thomas Talbert, VP of Culinary R&D at CSSI, builds off his MSLF presentation and cover the consumer of tomorrow, key impacts influencing their food choices and tactics to marketing to tomorrow’s consumer – including digital, experiential and print.

Articles
Posted by IFMA September 21, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Marketing, Industry Research, Innovation

Post MSLF Webinar: Winning with LTOs

Major chains collectively launch nearly 6,000 LTOs each year, but what separates the truly successful ones from the rest of the pack? Jack Li, Builder at Datassential dives deeper into his MSLF session focusing on what drives a successful LTO, and how manufacturers and their national account customers can collaborate and ideate more effectively.

 

Articles
Posted by IFMA September 21, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Industry Research, Limited Time Offers, LTOs

Articles
Posted by IFMA October 12, 2016
Tagged in: Marketing & Sales Leaders Forum, Sales / Supply Chain, Marketing, Executive Summaries

Updated 2016/2017 Foodservice Landscape & Insights Library Now Available

Updated annually and unveiled at the Marketing & Sales Leaders Forum, the IFMA Foodservice Landscape and Insights Library are comprehensive resources to aid in your planning that are prepared through a collaborative and transparent effort by Datassential and The NPD Group. These updated resources are now available for IFMA members. 

Articles
Posted by Julie Heseman, IFMA August 26, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Foodservice Landscape, Insights, Resource, Industry Research, CPP

Best Practices Sales & Marketing Organizations Should Adopt

What best practices should sales & marketing organizations adopt, where do you find them and how do you execute? At the 2014 Marketing & Sales Leaders Forum, sales and marketing professionals from top foodservice organiztions will convene to discover, discuss, and learn how to implement these best practices. 

Articles
Posted by IFMA June 24, 2014
Tagged in: Consumer Planning, Marketing & Sales Leaders Forum, Industry Research, Channel Partners, Distributors, Manufacturer Members, Sales Agencies, Brokers