39 Results for "Marketing & Sales Leaders Forum"


Reading Consumers’ Minds – How Occasions Drive Foodservice Demand

At the 2013 Marketing & Sales Leaders ForumDatassential's Jack Li presented all new information on why consumer occasions are such an important piece of the puzzle when manufacturers execute with their operator customers.

Articles
Posted by IFMA September 12, 2013
Tagged in: Consumer Planning, Marketing & Sales Leaders Forum, Industry Research, Discover, Manufacturer Members

Join the Consumer Planning Program for New Consumer-Decision Research!

Be an invaluable partner to your operator customers by joining the Consumer Planning Program (CPP). Gain insights on how consumers choose the venues they visit, what influences the items they order and how "occasions" and "eater types" affect their overall behavior.

Articles
Posted by IFMA July 10, 2013
Tagged in: Marketing & Sales Leaders Forum, Industry Research, Discover

Solutions to the ‘Age Old Challenge’ of Achieving Collaboration between Marketing and Sales

Foodservice companies that truly accelerate performance know that collaboration between marketing and sales professionals is critical. To establish this, companies must begin by ensuring both groups are sharing the same set of strategic business goals and objectives. From there, the real work of building long-term strategic plans begins. But only the most dynamic marketing and sales plans will allow for powerful flexibility in execution needed to consistently cause increased ROI in today’s complex marketplace. 

Articles
Posted by IFMA June 19, 2015
Tagged in: Marketing & Sales Leaders Forum, Foodservice Leaders

Marketing & Sales Leaders Forum: Expert Lineup Announced

Expert lineup announced. If you are a marketing and sales professional interested in new collaboration methods, fresh data and insights and best practices, bring your team to the Marketing & Sales Leaders Forum!

Articles
Posted by IFMA June 26, 2014
Tagged in: Marketing & Sales Leaders Forum, Industry Research, Channel Partners, Distributors, Manufacturer Members, Brokers

Five Foodservice Trends Reshaping the Competitive Landscape

Casual dining is under siege. Food with a story sells. New ways to eat include snacking and mashups. These topics were just three of five overlapping trends discussed during a single session at IFMA's last Marketing & Sales Leaders Forum. They alone are reshaping the competitive landscape of the foodservice industry and providing opportunities for suppliers to help operators succeed.

 

Articles
Posted by IFMA May 07, 2015
Tagged in: Marketing & Sales Leaders Forum, Industry Research, Foodservice Leaders