35 Results for "Marketing & Sales Leaders Forum"
At the 2013 Marketing & Sales Leaders Forum, Datassential's Jack Li presented all new information on why consumer occasions are such an important piece of the puzzle when manufacturers execute with their operator customers.
Posted by IFMA September 12, 2013
Tagged in: Consumer Planning, Marketing & Sales Leaders Forum, Industry Research, Discover, Manufacturer Members
Foodservice companies that truly accelerate performance know that collaboration between marketing and sales professionals is critical. To establish this, companies must begin by ensuring both groups are sharing the same set of strategic business goals and objectives. From there, the real work of building long-term strategic plans begins. But only the most dynamic marketing and sales plans will allow for powerful flexibility in execution needed to consistently cause increased ROI in today’s complex marketplace.
Posted by IFMA June 19, 2015
Tagged in: Marketing & Sales Leaders Forum, Foodservice Leaders
New research models that facilitate a deeper understanding of foodservice market dynamics and consumer behaviors are now available and more powerful than ever before. In particular, location analytics is an important next frontier in foodservice market research. Jack Li, managing director, Datassential, explains how suppliers can use these new models to help their operator customers maneuver more strategically in their local markets.
Posted by IFMA May 08, 2015
Tagged in: Marketing & Sales Leaders Forum, Foodservice Leaders, Consumer Planning Program
IFMA's Marketing & Sales Leaders Forum (MSLF) takes place annually around the first week of August and provides powerful new insights needed to drive new opportunities. One of the new programs discussed at last year's conference included IFMA's Operator/Manufacturer Collaboration Model (OCM). Learn more about how the OCM program was presented, as well as how it has evolved since last year's MSLF Conference.
Posted by IFMA March 05, 2015
Tagged in: Marketing & Sales Leaders Forum, Operator/Manufacturer Collaboration, OCM, Operator Collaboration Model Training
Casual dining is under siege. Food with a story sells. New ways to eat include snacking and mashups. These topics were just three of five overlapping trends discussed during a single session at IFMA's last Marketing & Sales Leaders Forum. They alone are reshaping the competitive landscape of the foodservice industry and providing opportunities for suppliers to help operators succeed.
Posted by IFMA May 07, 2015
Tagged in: Marketing & Sales Leaders Forum, Industry Research, Foodservice Leaders