34 Results for "Marketing & Sales Leaders Forum"


Solutions to the ‘Age Old Challenge’ of Achieving Collaboration between Marketing and Sales

Foodservice companies that truly accelerate performance know that collaboration between marketing and sales professionals is critical. To establish this, companies must begin by ensuring both groups are sharing the same set of strategic business goals and objectives. From there, the real work of building long-term strategic plans begins. But only the most dynamic marketing and sales plans will allow for powerful flexibility in execution needed to consistently cause increased ROI in today’s complex marketplace. 

Articles
Posted by IFMA June 19, 2015
Tagged in: Marketing & Sales Leaders Forum, Foodservice Leaders

Five Foodservice Trends Reshaping the Competitive Landscape

Casual dining is under siege. Food with a story sells. New ways to eat include snacking and mashups. These topics were just three of five overlapping trends discussed during a single session at IFMA's last Marketing & Sales Leaders Forum. They alone are reshaping the competitive landscape of the foodservice industry and providing opportunities for suppliers to help operators succeed.

 

Articles
Posted by IFMA May 07, 2015
Tagged in: Marketing & Sales Leaders Forum, Industry Research, Foodservice Leaders

Location Analytics, the New Frontier in Foodservice Research

New research models that facilitate a deeper understanding of foodservice market dynamics and consumer behaviors are now available and more powerful than ever before. In particular, location analytics is an important next frontier in foodservice market research. Jack Li, managing director, Datassential, explains how suppliers can use these new models to help their operator customers maneuver more strategically in their local markets.

Articles
Posted by IFMA May 08, 2015
Tagged in: Marketing & Sales Leaders Forum, Foodservice Leaders, Consumer Planning Program

Executive Summary: Operator/Manufacturer Collaboration Model

IFMA's Marketing & Sales Leaders Forum (MSLF) takes place annually around the first week of August and provides powerful new insights needed to drive new opportunities. One of the new programs discussed at last year's conference included IFMA's Operator/Manufacturer Collaboration Model (OCM). Learn more about how the OCM program was presented, as well as how it has evolved since last year's MSLF Conference.  

Articles
Posted by IFMA March 05, 2015
Tagged in: Marketing & Sales Leaders Forum, Operator/Manufacturer Collaboration, OCM, Operator Collaboration Model Training

Marketing & Sales Insights and Strategies to be Unveiled at MSLF

CHICAGO, JULY 21, 2014-The International Foodservice Manufacturers Association (IFMA) proudly-announced its industry leading Marketing & Sales Leaders Forum (MSLF) at Rich Products Corp.'s new Innovation Center in Buffalo, NY, Aug. 5-6. IFMA along with Rich Products and co-sponsors; including Datassential, The NPD Group and Food Genius, provide for powerful and current insights to drive successful sales and marketing initiatives in the foodservice industry.

Articles
Posted by IFMA July 21, 2014
Tagged in: Marketing & Sales Leaders Forum, Industry Research, Foodservice Leaders, Performance Benchmarking, Foodservice Innovation