33 Results for "Marketing & Sales Leaders Forum"


Executive Summary Series: Marketing & Sales Leaders Forum 2017

View the full Executive Summary Series from the 2017 IFMA Marketing & Sales Leaders Forum.

Articles
Posted by March 01, 2018
Tagged in: Marketing & Sales Leaders Forum, Executive Summaries

Executive Summary Series: Capitalizing on Chain Delivery and Take-Out

During the 2017 Marketing & Sales Leaders Forum, Datassential's Jack Li explained that consumers are most concerned with the ordering process and the quality of the food when it arrives, while restaurant operators want the food to be great and the customer's experience to be positive, because that reflects on the restaurant's brand.

 

Articles
Posted by December 14, 2017
Tagged in: Marketing & Sales Leaders Forum, Executive Summaries

Executive Summary Series: Manufacturer’s Perspective on Meal Kit Partnership

Food is becoming "cultural capital," according to Nicole Sorensen and Sarah Hickey of Tyson Foods, as technology and social media change the way consumers purchase and interact with food. Experiences are becoming more important than ever; Millennials in particular are now three times more likely to post something on social media about a food they tried than they are about an item they bought.

Articles
Posted by November 16, 2017
Tagged in: Marketing & Sales Leaders Forum, Executive Summaries

2017/2018 Foodservice Landscape Now Available

Join IFMA, Datassential and The NPD Group as we learn more about the key takeaways from the new 2017/2018 Foodservice Landscape. 

Articles
Posted by September 22, 2017
Tagged in: Marketing & Sales Leaders Forum, Webinars, Foodservice Landscape, Insights

2017 Post MSLF Webinar: How to Navigate the Complexity of a GPO

As group purchasing organizations expand into more markets and impact a larger percentage of large leverage operators (LLOs) and independents, manufacturers need to make choices. Gain a deeper understanding on the GPO “landscape” and how to engage with GPOs for desired outcomes.

Articles
Posted by September 13, 2017
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Best Practices