39 Results for "Marketing & Sales Leaders Forum"


Post MSLF Webinar: The Evolution of Manufacturer-Distributor Planning is Underway!

Is category management dead or merely evolving into something different? Jeff Schroeder and Tim Hand, Partners at Kinetic12 Consulting outline the exciting evolution of manufacturer-distributor insights based planning. 

Articles
Posted by October 03, 2016
Tagged in: Marketing & Sales Leaders Forum, Category Management, Webinars, Insights, Best Practice, Distribution Planning Model

Post MSLF Webinar: Capturing the Consumer of Tomorrow with Innovation in Food Marketing

Chef Thomas Talbert, VP of Culinary R&D at CSSI, builds off his MSLF presentation and cover the consumer of tomorrow, key impacts influencing their food choices and tactics to marketing to tomorrow’s consumer – including digital, experiential and print.

Articles
Posted by IFMA September 21, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Marketing, Industry Research, Innovation

Post MSLF Webinar: Blurring Lines in C-Stores

QSR Operators not only have to worry about Grocery Stores as competition for customers. Convenience Stores continue to grow as a threat to restaurants as more chains are implementing enhanced prepared food and beverage programs, which appeal to a broader base of customers than ever before. 

Articles
Posted by IFMA September 07, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Industry Research, C-stores

Updated 2016/2017 Foodservice Landscape & Insights Library Now Available

Updated annually and unveiled at the Marketing & Sales Leaders Forum, the IFMA Foodservice Landscape and Insights Library are comprehensive resources to aid in your planning that are prepared through a collaborative and transparent effort by Datassential and The NPD Group. These updated resources are now available for IFMA members. 

Articles
Posted by Julie Heseman, IFMA August 26, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Foodservice Landscape, Insights, Resource, Industry Research, CPP

6 Things Foodservice Leaders Want You to Know

Presidents Conference 2015 inspired us to ask some critical questions about leadership in the foodservice industry in the recent #IFMAchat tweet chat. Find out what your fellow leaders had to say on topics like mentorship, teamwork and the importance of working your way up.

Articles
Posted by Lisa Ptak, Special Contributor to IFMA December 17, 2015
Tagged in: Presidents Conference, COEX, Marketing & Sales Leaders Forum, Insights, Leadership