35 Results for "Marketing & Sales Leaders Forum"


Addressing Labor Challenges: Be a Partner, Not a Vendor

At the top of operators’ pain points? Labor costs. Labor-related issues represent the single biggest challenge operators face. Labor will absolutely impact the strategies and direction your customers take in the future. Supply-chain partners who can offer solutions to address labor are more likely to drive profitable sales. Success can move a supplier from a transactional vendor into a collaborative partner.

Articles
Posted by June 22, 2017
Tagged in: Supply Chain, Minimum Wage, Marketing & Sales Leaders Forum, Labor, Cleveland Research Company

Post MSLF Webinar: The Evolution of Manufacturer-Distributor Planning is Underway!

Is category management dead or merely evolving into something different? Jeff Schroeder and Tim Hand, Partners at Kinetic12 Consulting outline the exciting evolution of manufacturer-distributor insights based planning. 

Articles
Posted by October 03, 2016
Tagged in: Marketing & Sales Leaders Forum, Category Management, Webinars, Insights, Best Practice, Distribution Planning Model

Post MSLF Webinar: Blurring Lines in C-Stores

QSR Operators not only have to worry about Grocery Stores as competition for customers. Convenience Stores continue to grow as a threat to restaurants as more chains are implementing enhanced prepared food and beverage programs, which appeal to a broader base of customers than ever before. 

Articles
Posted by IFMA September 07, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Industry Research, C-stores

Post MSLF Webinar: Capturing the Consumer of Tomorrow with Innovation in Food Marketing

Chef Thomas Talbert, VP of Culinary R&D at CSSI, builds off his MSLF presentation and cover the consumer of tomorrow, key impacts influencing their food choices and tactics to marketing to tomorrow’s consumer – including digital, experiential and print.

Articles
Posted by IFMA September 21, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Marketing, Industry Research, Innovation

Post MSLF Webinar: Winning with LTOs

Major chains collectively launch nearly 6,000 LTOs each year, but what separates the truly successful ones from the rest of the pack? Jack Li, Builder at Datassential dives deeper into his MSLF session focusing on what drives a successful LTO, and how manufacturers and their national account customers can collaborate and ideate more effectively.

 

Articles
Posted by IFMA September 21, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Industry Research, Limited Time Offers, LTOs