106 Results for "Manufacturer Members"
Reaching nearly the 400,000 independent operators can be an overwhelming task for manufacturers, and social media is one way to reach this large audience directly and cost effectively. Bethany Bell, social media manager at deep food marketing group presents four ways that food manufacturers can build genuine relations with independent operators on social media in the webinar titled “4 Building Blocks of Connecting with Independent Operators on Social Media”.
Posted by IFMA October 01, 2015
Tagged in: Marketing & Sales Leaders Forum, Connect, Associate Members, Manufacturer Members, Insights, Marketing
Although young and with limited spending power now, no one wants to be caught unaware by Generation Z’s preferences and behaviors. Warren Solochek, President of the Foodservice Practice at The NPD Group, provided perspective and research during his webinar titled “Gen Z: Connecting with the Next Generation”.
Posted by IFMA October 23, 2015
Tagged in: Marketing & Sales Leaders Forum, Center of Connectivity, Associate Members, Manufacturer Members, Insights, Marketing, Webinars
The foodservice industry has little information on how consumers make their decisions regarding away-from-home food purchases. But the demand for this type of data is substantial. So too is the positive impact quality data can bring to overall industry growth. Read more to learn about solutions to this industry-wide challenge.
Posted by IFMA September 18, 2014
Tagged in: Consumer Planning, Industry Research, Connect, Foodservice Operators, Manufacturer Members
These days your customers are looking online for information on your brand well before they’re reaching out to a salesperson. It’s important that you make that online experience as rewarding as possible; from discovery to interaction. In his webinar, Pete Baughman from Foodmix will walk you through several steps you can take to maximize your brand’s digital ecosystem.
Posted by IFMA October 28, 2015
Tagged in: Marketing & Sales Leaders Forum, Center of Connectivity, Associate Members, Manufacturer Members, Industry Research, Insights, Marketing, Webinars
It was a busy month in Washington, between final Food Safety Modernization Act (FSMA) rules being released and the retirement of the Speaker of the House John Boehner – and there are implications for foodservice.
Posted by FaegreBD Consulting October 01, 2015
Tagged in: Small/Midsized Business, Washington Insights, Manufacturer Members