118 Results for "Manufacturer Members"


Operator/Manufacturer Collaboration Model-OCM: Product Category Role

In our second installment of the OCM Process, learn about the first step in creating collaboration between the manufacturer and chain operator: Determining the product category role.

Articles
Posted by IFMA January 16, 2015
Tagged in: Discover, Foodservice Operators, Manufacturer Members, Supply Chain Partners, Operator/Manufacturer Collaboration, Operator Collaboration

How Google Serves as a Guide to Manage Substantial Change in the Foodservice Industry

The foodservice industry is at a tipping point of massive change that is coming over the next five years and will dramatically affect how manufacturers, operators and distributors conduct business for decades to come. At IFMA’s 53rd Annual Presidents Conference, one executive from Google will provide insights on how the tech leader has reacted to rapid change, and the importance of anticipating transformation.

Articles
Posted by October 05, 2015
Tagged in: Presidents Conference, Foodservice Leaders, Connect, Discover, Manufacturer Members

Operator/Manufacturer Collaboration Model (OCM): Relationship Pyramid

Over the course of 2014, more than 30 leading chains and IFMA members, in conjunction with The Partnering Group (TPG), worked to develop a best practice model in manufacturer/chain collaboration called the Operator/Manufacturer Collaboration Model (OCM). In our third installment of the OCM Process, learn about the structural cornerstone of the OCM: the Relationship Pyramid.

Articles
Posted by IFMA January 30, 2015
Tagged in: COEX, Discover, Foodservice Operators, Manufacturer Members, Foodservice Supply Chain, Operator Collaboration

Post MSLF Webinar: 4 Building Blocks of Connecting with Independent Operators on Social Media

Reaching nearly the 400,000 independent operators can be an overwhelming task for manufacturers, and social media is one way to reach this large audience directly and cost effectively. Bethany Bell, social media manager at deep food marketing group presents four ways that food manufacturers can build genuine relations with independent operators on social media in the webinar titled 4 Building Blocks of Connecting with Independent Operators on Social Media”.

Articles
Posted by IFMA October 01, 2015
Tagged in: Marketing & Sales Leaders Forum, Connect, Associate Members, Manufacturer Members, Insights, Marketing

Post MSLF Webinar: Gen Z: Connecting with the Next Generation

Although young and with limited spending power now, no one wants to be caught unaware by Generation Z’s preferences and behaviors. Warren Solochek, President of the Foodservice Practice at The NPD Group, provided perspective and research during his webinar titled “Gen Z: Connecting with the Next Generation”.

Articles
Posted by IFMA October 23, 2015
Tagged in: Marketing & Sales Leaders Forum, Center of Connectivity, Associate Members, Manufacturer Members, Insights, Marketing, Webinars