117 Results for "Manufacturer Members"
In our second installment of the OCM Process, learn about the first step in creating collaboration between the manufacturer and chain operator: Determining the product category role.
Posted by IFMA January 16, 2015
Tagged in: Discover, Foodservice Operators, Manufacturer Members, Supply Chain Partners, Operator/Manufacturer Collaboration, Operator Collaboration
The foodservice industry is at a tipping point of massive change that is coming over the next five years and will dramatically affect how manufacturers, operators and distributors conduct business for decades to come. At IFMA’s 53rd Annual Presidents Conference, one executive from Google will provide insights on how the tech leader has reacted to rapid change, and the importance of anticipating transformation.
Posted by October 05, 2015
Tagged in: Presidents Conference, Foodservice Leaders, Connect, Discover, Manufacturer Members
Over the course of 2014, more than 30 leading chains and IFMA members, in conjunction with The Partnering Group (TPG), worked to develop a best practice model in manufacturer/chain collaboration called the Operator/Manufacturer Collaboration Model (OCM). In our third installment of the OCM Process, learn about the structural cornerstone of the OCM: the Relationship Pyramid.
Posted by IFMA January 30, 2015
Tagged in: COEX, Discover, Foodservice Operators, Manufacturer Members, Foodservice Supply Chain, Operator Collaboration
Reaching nearly the 400,000 independent operators can be an overwhelming task for manufacturers, and social media is one way to reach this large audience directly and cost effectively. Bethany Bell, social media manager at deep food marketing group presents four ways that food manufacturers can build genuine relations with independent operators on social media in the webinar titled “4 Building Blocks of Connecting with Independent Operators on Social Media”.
Posted by IFMA October 01, 2015
Tagged in: Marketing & Sales Leaders Forum, Connect, Associate Members, Manufacturer Members, Insights, Marketing
Although young and with limited spending power now, no one wants to be caught unaware by Generation Z’s preferences and behaviors. Warren Solochek, President of the Foodservice Practice at The NPD Group, provided perspective and research during his webinar titled “Gen Z: Connecting with the Next Generation”.
Posted by IFMA October 23, 2015
Tagged in: Marketing & Sales Leaders Forum, Center of Connectivity, Associate Members, Manufacturer Members, Insights, Marketing, Webinars