4 Results for "LTOs"


Consumer Planning Program Writes the Recipe for LTO Success

Through IFMA’s Consumer Planning Program (CPP), 2,500 consumers were surveyed about their eating habits, their last LTO eating occasion, what they want from special offers and what they would like to see more of.

Articles
Posted by August 30, 2017
Tagged in: Consumer Planning Program, LTOs

COEX Executive Summary: The DNA of a Limited-Time Offer

Ira Blumenthal discussed why restaurants use LTOs. He
then moderated a panel discussion on LTOs with Jack Li,
John Dillon and Dominic Losacco at COEX 2017. Read the executive summary now!

Articles
Posted by August 21, 2017
Tagged in: COEX, Executive Summaries, LTOs

The DNA of a Limited Time Offer: What makes them "stick"?

Restaurant dining guests are “activity rich” and “time poor.”  They lead busy, frenetic, fast-paced, complex lives.  They’re stretched, they’re stressed, they’re tired and they don’t want to put any more effort into making a decision about what they want to eat any more than they have to. Enter the solution...

Articles
Posted by Laura Everly, IFMA February 02, 2017
Tagged in: COEX, Consumer Behavior, LTOs

Post MSLF Webinar: Winning with LTOs

Major chains collectively launch nearly 6,000 LTOs each year, but what separates the truly successful ones from the rest of the pack? Jack Li, Builder at Datassential dives deeper into his MSLF session focusing on what drives a successful LTO, and how manufacturers and their national account customers can collaborate and ideate more effectively.

 

Articles
Posted by IFMA September 21, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Industry Research, Limited Time Offers, LTOs