122 Results for "Industry Research"

Join the Consumer Planning Program for New Consumer-Decision Research!

Be an invaluable partner to your operator customers by joining the Consumer Planning Program (CPP). Gain insights on how consumers choose the venues they visit, what influences the items they order and how "occasions" and "eater types" affect their overall behavior.

Posted by IFMA July 10, 2013
Tagged in: Marketing & Sales Leaders Forum, Industry Research, Discover

How The University of Massachusetts is Transforming College and University Dining

Key trends that will shape the immediate future of foodservice can almost always be found on college campuses. Such is the opinion of Ken Toong, executive director, Auxiliary Enterprises at the University of Massachusetts. Mr. Toong spoke at IFMA’s 2015 Presidents Conference and also shared additional insights with Ideas magazine, published by The Boston Globe where he noted several trends to look for include sustainability, local sourcing and animal welfare.

Posted by IFMA November 13, 2015
Tagged in: Gold & Silver Plate, Presidents Conference, Industry Research, Foodservice Leaders, Operators

Marketing & Sales Leaders Forum: Expert Lineup Announced

Expert lineup announced. If you are a marketing and sales professional interested in new collaboration methods, fresh data and insights and best practices, bring your team to the Marketing & Sales Leaders Forum!

Posted by IFMA June 26, 2014
Tagged in: Marketing & Sales Leaders Forum, Industry Research, Channel Partners, Distributors, Manufacturer Members, Brokers

Five Foodservice Trends Reshaping the Competitive Landscape

Casual dining is under siege. Food with a story sells. New ways to eat include snacking and mashups. These topics were just three of five overlapping trends discussed during a single session at IFMA's last Marketing & Sales Leaders Forum. They alone are reshaping the competitive landscape of the foodservice industry and providing opportunities for suppliers to help operators succeed.


Posted by IFMA May 07, 2015
Tagged in: Marketing & Sales Leaders Forum, Industry Research, Foodservice Leaders

Marketing & Sales Insights and Strategies to be Unveiled at MSLF

CHICAGO, JULY 21, 2014-The International Foodservice Manufacturers Association (IFMA) proudly-announced its industry leading Marketing & Sales Leaders Forum (MSLF) at Rich Products Corp.'s new Innovation Center in Buffalo, NY, Aug. 5-6. IFMA along with Rich Products and co-sponsors; including Datassential, The NPD Group and Food Genius, provide for powerful and current insights to drive successful sales and marketing initiatives in the foodservice industry.

Posted by IFMA July 21, 2014
Tagged in: Marketing & Sales Leaders Forum, Industry Research, Foodservice Leaders, Performance Benchmarking, Foodservice Innovation