121 Results for "Industry Research"
Despite wanting just 500-700 calories per meal, many people believe that today's fast food combo meals generally deliver the perfect amount of food. However, in reality, these combo meals often exceed 1,000 calories. IFMA's latest Consumer Planning Program (CPP) research finds there may be a gap in consumer expectations and what is currently being served.
Posted by IFMA July 07, 2015
Tagged in: Consumer Planning, Industry Research, Manufacturer Members
Kate Vitasek shared the Vested® model, of deep collaboration, developed at the University of Tennessee during Presidents Conference 2013. Vested is a mindset of focusing on what's in it for "we" instead of what's in it for me; is a methodology and rules; and is a movement where companies play a different game by adopting new habits and business models.
Posted by IFMA June 19, 2014
Tagged in: Small/Midsized Business, Presidents Conference, Industry Research, Foodservice Leaders, Channel Partners, Distributors, Optimize, Discover, Foodservice Operators, Manufacturer Members, Foodservice Supply Chain
Posted by IFMA March 15, 2016
Tagged in: Channel Partners, Strategic Issues Series, Industry Research, White Papers
The Consumer Planning Program's (CPP) base research tracks consumer eating occasions and eater types; however other deep dive topics (decided by committee members) add richer understanding of how to drive consumer demand in foodservice.
Posted by IFMA April 17, 2014
Tagged in: Consumer Planning, Industry Research, Discover, Manufacturer Members
Today, antibiotics used in farm animals are not typically a top-of-mind issue for consumers. However, consumer concerns about how animals are raised for food is real, and when they ask about antibiotic use they seek accurate information. Recent consumer market research yields insights into how to more effectively provide accurate information to consumers in words they understand.
Posted by Elanco July 14, 2015
Tagged in: Industry Research, Leadership, Insights, Associate Members