123 Results for "Industry Research"


CPP Report Explains Why a Merely "Satisfied" Customer is Less Likely to Return

Bad experiences quickly turn consumers away; great ones keep them coming back. While it's no surprise that satisfaction and likelihood to return are correlated, what is notable is the degree to which this is true. IFMA's latest Consumer Planning Program Report explores how consumer satisfaction impacts business.

Articles
Posted by IFMA June 19, 2015
Tagged in: Consumer Planning, Industry Research, Manufacturer Members

CPP Report Explores Growing Portion Sizes

Despite wanting just 500-700 calories per meal, many people believe that today's fast food combo meals generally deliver the perfect amount of food. However, in reality, these combo meals often exceed 1,000 calories. IFMA's latest Consumer Planning Program (CPP) research finds there may be a gap in consumer expectations and what is currently being served.

Articles
Posted by IFMA July 07, 2015
Tagged in: Consumer Planning, Industry Research, Manufacturer Members

Deep Dive Topics Mean Deeper Understanding

The Consumer Planning Program's (CPP) base research tracks consumer eating occasions and eater types; however other deep dive topics (decided by committee members) add richer understanding of how to drive consumer demand in foodservice.   

Articles
Posted by IFMA April 17, 2014
Tagged in: Consumer Planning, Industry Research, Discover, Manufacturer Members

Do You Have WIIFW Partnerships With Your Suppliers?

Kate Vitasek shared the Vested® model, of deep collaboration, developed at the University of Tennessee during Presidents Conference 2013. Vested is a mindset of focusing on what's in it for "we" instead of what's in it for me; is a methodology and rules; and is a movement where companies play a different game by adopting new habits and business models.

Articles
Posted by IFMA June 19, 2014
Tagged in: Small/Midsized Business, Presidents Conference, Industry Research, Foodservice Leaders, Channel Partners, Distributors, Optimize, Discover, Foodservice Operators, Manufacturer Members, Foodservice Supply Chain

Articles
Posted by IFMA March 15, 2016
Tagged in: Channel Partners, Strategic Issues Series, Industry Research, White Papers