123 Results for "Industry Research"


Seasonal Limited Time Offers Appeal Most to Consumers

Students are returning to school, soon there will be a chill in the air, and consumers everywhere are eagerly anticipating the return of pumpkin spice. It must be Fall. On September 1st, Starbucks released their seasonal menu featuring the pumpkin spice latte and the popular coffee chain is not alone. Pumpkin-inspired limited time offers (LTOs) are featured at Dairy Queen, Au Bon Pain, Olive Garden, and many more chains creating special offers for the season. Learn key insights about how consumers view LTOs through the IFMA Consumer Planning Program. 

Articles
Posted by Julie Heseman, IFMA + Adrienne Nadeau, Datassential September 12, 2016
Tagged in: Foodservice Operators, Consumer Behavior, Consumer Planning Program, Industry Research, Limited Time Offers, Seasonal

Post MSLF Webinar: Blurring Lines in C-Stores

QSR Operators not only have to worry about Grocery Stores as competition for customers. Convenience Stores continue to grow as a threat to restaurants as more chains are implementing enhanced prepared food and beverage programs, which appeal to a broader base of customers than ever before. 

Articles
Posted by IFMA September 07, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Industry Research, C-stores

Help Your C-Store Customers Grow Their Business with These Key Insights

Convenience store foodservice has consistently grown over the past several years, and so has the rate of c-store visitation specifically to purchase food and beverage. In response to this demand, many retailers are furthering their foodservice programs by investing in high quality ingredients and developing new, on-trend products.  Learn key insights about c-store consumers through the IFMA Consumer Planning Program. 

Articles
Posted by Julie Heseman, IFMA + Adrienne Nadeau, Datassential
Tagged in: Foodservice Operators, Consumer Planning Program, Resource, Industry Research, research, consumer planning

Center of Innovation Excellence [CIE] Whitepapers

Login to download a total of 3 whitepapers for the three phases of whitepapers written for the Center of Innovation Excellence. 

 

Articles
Posted by Maria Kiagias August 31, 2016
Tagged in: Center of Innovation Excellence, Industry Research, best practices, Whitepapers, Innovation, Product Development, Whitepaper

Updated 2016/2017 Foodservice Landscape & Insights Library Now Available

Updated annually and unveiled at the Marketing & Sales Leaders Forum, the IFMA Foodservice Landscape and Insights Library are comprehensive resources to aid in your planning that are prepared through a collaborative and transparent effort by Datassential and The NPD Group. These updated resources are now available for IFMA members. 

Articles
Posted by Julie Heseman, IFMA August 26, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Foodservice Landscape, Insights, Resource, Industry Research, CPP