117 Results for "Industry Research"
How beneficial would it be to understand the operator’s mindset to better serve the marketplace? Jack Li, Managing Director at Datassential, provided information to do just that in his webinar titled “How Operators Buy”.
Posted by IFMA September 15, 2015
Tagged in: Marketing & Sales Leaders Forum, Industry Research
Developing data into insights can be challenging, and using those insights to inform action can prove to be even more difficult. Tim Hand, Partner at The Partnering Group, provided his perspective on best practices in these areas during his webinar titled “Utilizing Insights to Form Relevant Strategies”.
Posted by IFMA September 14, 2015
Tagged in: Industry Research, Foodservice Leaders, marketing and sales leaders forum
The foodservice industry has little information on how consumers make their decisions regarding away-from-home food purchases. But the demand for this type of data is substantial. So too is the positive impact quality data can bring to overall industry growth. Read more to learn about solutions to this industry-wide challenge.
Posted by IFMA September 18, 2014
Tagged in: Consumer Planning, Industry Research, Connect, Foodservice Operators, Manufacturer Members
These days your customers are looking online for information on your brand well before they’re reaching out to a salesperson. It’s important that you make that online experience as rewarding as possible; from discovery to interaction. In his webinar, Pete Baughman from Foodmix will walk you through several steps you can take to maximize your brand’s digital ecosystem.
Posted by IFMA October 28, 2015
Tagged in: Marketing & Sales Leaders Forum, Center of Connectivity, Associate Members, Manufacturer Members, Industry Research, Insights, Marketing, Webinars
Not all fresh commodities are treated the same when it comes to price stability. Some less traded items (like fruits, vegetables and seafood) can have price swings that move 500 percent or more over a 24-48 hour period. This can create havoc for sellers whose customers depend on them to bring quality products at predictable prices. This article shares how one fresh food seller is taming the wild, wild west of fresh food market volatility through web-based analytic software.
Posted by NGB Markets September 24, 2015
Tagged in: Industry Research, Foodservice Leaders, Foodservice Trends, Foodservice Best Practices